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  • Pacific Group Resorts, Inc. Submits Top Bid for Jay Peak at $76 Million

    PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...

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Economy and Weather Dampen Western Destination Visits

SAM Magazine—Winter Park, Colo. April 18, 2025—Uneven snow conditions and tumultuous economic policies in March and April converged to make the final weeks of the 2024-25 ski season less robust than hoped. But according to Inntopia’s most recent DestiMetrics monthly Market Briefing report, two of three core performance metrics for the season...

Big Sky Chair Sale Raises $162K for Charity

SAM Magazine—Big Sky, Mont., April 18, 2025—Through the sale of 125 carriers from the historic Explore 2 lift, Big Sky Resort raised an impressive $162,600 for three local nonprofit organizations: Big Sky Community Housing Trust, Gallatin River Task Force, and Wellness in Action.  The March 20 online sale sold out in less than 30 minutes, wit...

Ski Areas Stretch Winter Ops Well into Spring

SAM Magazine—Natick, Mass., April 16, 2025—While many North American ski areas have already stopped spinning lifts for the season, plenty have plans to stretch their spring skiing and riding into May and even beyond.Credit to Jay Peak The cast includes the usual characters, as well as a few outliers looking to capitalize on conditions. Of the ...

Aspen Snowmass Investing Nearly $80 Million in Improvements this Summer

SAM Magazine—Aspen, Colo., April 15, 2025—It’s going to be a busy summer at Aspen Snowmass as the resort will take on a broad range of capital projects that will touch all four mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk—and cost nearly $80 million. The plans include two new lifts, restaurant reconstruction and exp...

POWDR Takes Mt. Bachelor Off Market

SAM Magazine—Bend, Ore., April 7, 2025—After putting Mt. Bachelor on the market in August 2024, POWDR has decided it’s going to keep the resort in its portfolio after all.  In a statement, POWDR said it considered “all facts and circumstances” in evaluating the sale of Mt. Bachelor, the fifth largest ski area in the United States by ski...

Vail Resorts to Close HR Unit, Cut 64 Broomfield Jobs

SAM Magazine—Broomfield, Colo., April 4, 2025—Vail Resorts filed a notice with the state of Colorado Tuesday that it is closing its HR Shared Services unit in Broomfield. The closure will eliminate 64 jobs as part of the company’s two-year Resource Efficiency Transformation Plan to improve organizational effectiveness in anticipation of anoth...

Eldora GM Brent Tregaskis to Retire, Brian Dobias to Serve as Interim

SAM Magazine—Nederland, Colo., April 4, 2025—Longtime resort leader Brent Tregaskis will retire as Eldora Mountain Resort president and general manager, effective May 5. Brian Dobias, CFO of Eldora owner POWDR, will serve as the resort’s interim general manager.Credit: Eldora Mountain Resort Tregaskis’s 40-year career in the industry began...

Le Massif de Charlevoix Joins Ikon Pass for 2025-26 season

SAM Magazine—Denver, April 3, 2025—Le Massif de Charlevoix in Quebec will join the Ikon Pass for the 2025-26 season, expanding Ikon’s Canadian footprint to nine destinations, including Quebec’s Mount Tremblant.  “Canada offers some of the best mountain experiences in the world,” said Erik Forsell, chief marketing officer of Ikon Pass ...

SAMMY Leadership Award Class of 2025

SAM Magazine—Natick, Mass., April 1, 2025—Four remarkable leaders have been recognized with a 2025 SAMMY Leadership Award for their vision, hands-on dedication, and people-first leadership. This year’s honorees are: Bo Bigelow, executive director, Midwest Ski Areas Association and Minnesota Ski Areas Association; Greg Gavrilets, general manag...

SAM Seeks Nominations for 2025 ‘10 Under 30’

SAM Magazine—Natick, Mass., March 27, 2025—Nominations are now open for SAM’s annual “10 Under 30,” supported by Snow Operating. The feature recognizes 10 individuals under age 30 who are making significant contributions at their mountain resorts and demonstrating leadership potential within the industry. Industry professionals are encou...

NSAA to Honor Chris Cushing, Chip Perfect

SAM Magazine—Lakewood, Colo., March 27, 2025—The National Ski Areas Association (NSAA) has named two longtime ski industry leaders as the recipients of two of its most prestigious awards. Chris Cushing and Chip PerfectResort planner Chris Cushing is the 2025 NSAA Industry Impact Award honoree, and Perfect North Slopes (Ind.) owner Chip Perfect ...

Snow People – March 2025

In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier news, we celebrate the people that make this industry thrive. PEOPLE MIKE VAN EYCK, TENNEY MOUNTAIN, NH Mike van Eyck has been named president and general manager of Tenney Mountain....

Ragged Mountain Listed for Sale

SAM Magazine—Danbury, N.H., March 21, 2025—Ragged Mountain Resort has been listed for sale, along with more than 2,000 acres of surrounding land. The ski area is currently managed by Pacific Group Resorts, Inc. (PGRI), on behalf of a third-party owner that acquired it in 2007.  The listing includes both the ski resort operations and separatel...

SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas...

Occupancy, Booking Pace Slip at Western Mountain Destinations

SAM Magazine—Winter Park, Colo., March 13, 2025—Snowfall, rates, and fluctuations in economic policies all contributed to declines in both booking pace and winter season occupancy at Western mountain destinations during February, according to the most recent monthly Market Briefing from Inntopia’s DestiMetrics division. While the second half ...