“Selecting the ideal leader to take SIA into the future has been a long and careful process for the board of directors. With significant experience in snow sports and a penchant for growing the industry, Nick will be a huge asset for the organization and our partners,” said Bob Gundram, chair of the SIA board and president of C3.

During his 12 years at Burton, Sargent cultivated the brand’s global partner portfolio to include snow event and product partnerships with brands such as 3M, Fox Sports, Garmin, Mini, and Pepsi. Prior to this, Sargent managed Adidas-Salomon’s global winter Olympic initiatives.

“I’m thrilled to come on board at such a pivotal moment in the industry which is ripe with opportunity at all levels,” said Sargent.

Following the 2016 trade show, Ingemie will remain at SIA in the role of immediate past president and lead an archival project aimed at preserving the organization’s 60-year-plus history.