Summer Lodging Revenues, Occupancy Soar in West

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Summer Lodging Revenues, Occupancy Soar in West

SAM Magazine—Denver, Colo., July 21, 2015—Summer revenues among lodging properties at 19 mountain destinations in six mountain states are up 12.5 percent over last year, while future reservations are up 6.8 percent. The figures, compiled by DestiMetrics, are based on occupancy and bookings for the six months from May through October.

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Ralf Garrison, director of DestiMetrics, highlighted that revenues for June alone were up 8.1 percent and occupancy was up 4.8 percent compared to June 2014. “Bookings made in June for the remainder of the summer remained strong, and 74 percent of last summer’s entire business has already been realized or booked,” he added.

Within the West region, Rocky Mountain resorts posted a 12.9 percent gain in revenue while resorts in the Far West posted an 11 percent gain. Occupancy was up 6.2 and 10 percent, respectively.

“We’re continuing to see gains in most metrics in all the summer months, and we anticipate a continuation of current trends. It’s likely that this summer will be another one for the record books in many mountain resort communities,” Garrison said.

Tom Foley, operations director for DestiMetrics, said that the recent decline of the Euro and Canadian dollar does not appear to be having a direct impact on mountain travel.