SAM Magazine - Burlington, Vt., September 17, 2008 - Burton Snowboards and Volvo Cars have announced a three-year partnership that expands their relationship in the United States to Europe. The new partnership focuses on Burton's European snowboard events, including the Burton European Open Snowboarding Championships, the Burton AM Tour and the Burton Demo Tour.

Both companies have worked together for four years on events in the United States, including the U.S. Open Snowboarding Championships and the Burton Demo Tour, the largest consumer interactive product demo in the snowboard world. Since 2005, the U.S. Open Snowboarding Championships have awarded Volvo cars to the male and female Volvo Most Valuable Rider, giving top snowboarders like Shaun White (USA), Torah Bright (AUS) and Cheryl Maas (NED) keys to new Volvos.

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