Snow Hunter, June 17, 2009--The International Ski Federation has launched a campaign to help get more children around the world in to snow sports.

Their 'Bring Children to the Snow' - SnowKidz - is aimed at children aged 4-14, and their parents. The campaign uses some 'approachable super heroes' figures who take care of children and youngsters anywhere in the snow, all around the world.

The super heroes help motivate children on to the slopes and can also help reduce fears, anxieties or obstacles in children's minds connected with snow or snow activities.

In addition to recognize and promote the best examples of bringing children to the snow in varying national campaigns, the FIS has launched a new FIS SnowKidz Award.

The various FIS Member National Ski Associations (full and associate members) have been invited to submit their projects to compete for the first award for the best examples of bringing children to the snow.

The Award will be presented at the 47th International Ski Congress in Antalya (Turkey) in 2010. The submissions are due by 31st January 2010. The award will be presented every second year at the International Ski Congress.

www.fis-snowkidz.com \