SAM Magazine—Denver, Feb. 24, 2025—Alterra Mountain Company has appointed Diane Neville as chief people officer (CPO) and Will Forbes will serve as president and chief operating officer of the company’s Will ForbesDiane NevilleExperiences Division.

“We are very excited to add these talented leaders to crucial roles within our growing company,” said Alterra president and CEO Jared Smith. “They will each have a direct impact on our employees and guests. Diane and Will both bring years of experience in their fields and will greatly impact the continued success of Alterra Mountain Company.”

Neville will be responsible for shaping and executing the company’s people strategy, driving key initiatives to attract, develop, and retain top talent. She has more than 20 years of human resources experience, most recently serving as CPO at Shake Shack Enterprises. She’s also led national HR strategies and workforce development at P.F. Chang's China Bistro, McKesson Corporation, Fender Musical Instruments, and AON Corporation.

“I look forward to bringing fresh, innovative ideas to further nurture the incredible culture that has been built at each of our destinations, as well as within the Denver team,” said Neville.

Forbes will oversee a division of the company dedicated to Alterra’s adventure hospitality operations, currently made up its two heli-skiing operations, CMH Heli-Skiing & Summer Adventures, and Mike Wiegele Helicopter Skiing (MWHS), both located in British Columbia, Canada. He will be responsible for creating an innovative vision and strategy for growing Alterra’s adventure travel portfolio, while building new capabilities to be leveraged across both CMH and MWHS.

A lifelong snowboarder, Forbes hails from Toronto and has more than 20 years of experience with global operations and strategy. He joins Alterra from Kensington Tours, where he was senior vice president, product. Prior to that he served in several leadership roles with Four Seasons Hotels and Resorts, as well as strategy and marketing roles at Heineken and Molson Coors.

“Heli-skiing is a highly specialized operation and Alterra is home to two of the premier outfits in the world with CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing,” said Forbes. “I very much look forward to working with this team of passionate professionals to continue to offer the best guest experiences possible, while building on the legacy of the operations to expand and evolve Alterra's position in the adventure travel space.”