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SPEAKOUT & ISSUES

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  • Speak-Out :: Making it Great Again! By John Fry

    Speak-Out :: Making it Great Again! By John Fry In November 2016, 16,000 fans attended a World Cup alpine ski race in New England, where love of the sport has never waned.  Last November was a transformative month. . . not only for politics, but possibly for American skiing. In politics, a neglected bunch of underemployed voters, largely unobserved and resentful of political correctness and diversity, had grown skeptical of the Establishment’s message and mission. The result was an electoral surprise. A parallel with skiing may seem remote, but how about this? Two weeks after the election, more than 15,000 enthusiastic fans unexpectedly showed up at an alpine ski race. And as many ...

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SPEAK-OUT -- HOW MUCH HAS SNOWMAKING TECHNOLOGY IMPROVED? ISSUE September 2010 AUTHOR Yaroslav Stanchak VOLUME 49-5 PAGE 8 SUBJECT Opinion I enjoyed "Next-Gen Snowmaking" (SAM, May 2010), but some clarification and additional detail are required to fully understand volumetric testing and snowmaking effic...

SPEAK-OUT -- SOCIAL MEDIA ERRORS AND LESSONS ISSUE July 2010 AUTHOR Samantha Rufo VOLUME 49-4 PAGE 10 SUBJECT Opinion Using social media for marketing is easy, right? Hardly. Even social media gurus don't get it right every time. In an effort to learn from others' mistakes, here's some insightful errors ...

SPEAK OUT -- CAPITAL IDEA: INVEST IN YOUR STAFF ISSUE March 2010 AUTHOR Jay Rydd VOLUME 49-2 PAGE 12 SUBJECT Personnel Issues, Opinion If you had a baby and money was no object, would you take your child to the cheapest possible day care center, even if it provided questionable care and potentially bad i...

Issue January 2010 Author Erica Kelleher, Snow Monsters Volume 49-1 Page 12 Subject Opinion The online generation is younger than you think. And this group is your future. According to 2009 Nielsen Reports, time spent online by children increased 63 percent in the last five years. The growth rate outpaces the over...

Issue November 2009 Author Hank Lunde Volume 48-6 Page 12   I let my love of the mountains and passion for skiing lure me into the industry on March 1, 1969. I abruptly left a great paying job in NYC and started work at Killington. It was a Saturday-a clear indication of the requirements, commitments, and uniqueness ...

Issue September 2009 Author Leigh Nelson Volume 48-5 Page 10 Subject Opinion   The article "Trippin'" in the July issue of SAM inspired several recollections and thoughts about group business for me. While it can be a valuable option for resorts, the current value falls far short of the potential, for several r...

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