• Marketing

SAM Magazine—Natick, Mass., April 17, 2023—The nomination period is now open for SAM’s annual “10 Under 30.” Members of the mountain resort industry are invited to nominate a standout 20-something-year-old who is making an impact at the ski area where they work and is poised to become a leader in the industry.  The chosen 10 rising sta...

• Marketing
• Ski Area Profiles

SAM Magazine—Taos Ski Valley, N.M., April 13, 2023—Taos Ski Valley promoted vice president of operations John Kelly to chief operating officer. As COO, Kelly will expand his purview to oversee all aspects of the day-to-day operation of the resort, with a focus on enhancing the year-round Taos experience. Among Kelly’s initial projects will ...

• Personnel Issues
• Marketing

SAM Magazine—Denver, Colo., April 13, 2023—Alyeska Resort, located 40 miles south of Anchorage, Alaska, has joined the Ikon Pass for the 2023-24 season. The Ikon Pass offers access to 56 ski resorts in the U.S and internationally. “We are thrilled to expand into Alaska and invite the Ikon Pass community to discover Alyeska Resort,” said E...

• Legal

SAM Magazine—Las Vegas, Nev., April 13, 2023—Mountain Capital Partners (MCP) has acquired Lee Canyon ski resort, located about 50 miles northwest of Las Vegas, from Powdr Corporation and local partner, the Thomas family. Lee Canyon brings MCP’s ski resort portfolio to 10 properties, including Colorado’s Purgatory Resort and Hesperus ski are...

• Marketing

SAM Magazine—Grand County, CO—April 10, 2023—Sales of the 2023-24 Indy Pass have been suspended after the volume of renewals and purchases by new passholders exceeded expectations. The pass had only been available to new customers for 10 days. Officials plan to reassess their sales goals in terms of volume and capacity.  “We’re metering...

• Environment
• Personnel Issues

SAM Magazine—Natick, Mass., April 7, 2023—The four individuals being recognized with 2023 SAMMY Leadership Awards demonstrate the innovative thinking, collaborative spirit, and transparent leadership needed to guide our industry through its next evolution. This year’s honorees are: Preston Cline, safety advocate; Nadia Pepin, champion of comm...

• Marketing

SAM Magazine—Sheridan, Wyo., April 7, 2023—Four Antelope Butte Foundation (ABF) board members have resigned this week, three citing safety concerns regarding operation of the Antelope Butte Mountain Recreation Area (ABMRA) Summit lift on the mountain’s closing weekend, according to a news release from ABMRA.  The Summit lift did not operate...

• Lifts
• Marketing

SAM Magazine—Slinger, Wis., April 6, 2023—Little Switzerland will permanently close its summer bike park because of increased insurance costs.  In a statement posted to its social media accounts, the company stated, “Our insurance company has dropped coverage of the bike park, and alternative insurance options would not make the park econom...

• Environment

SAM Magazine—Broomfield, Colo., April 6, 2023—Vail Resorts has named Nadia Guerriero, currently vice president and COO of Beaver Creek Resort, Colo., senior vice president and COO of the Rockies Region, and appointed her to the company’s executive committee. In her new role, Guerriero will lead Vail Resorts’ six resorts in Colorado and Utah...

• Marketing

With historic snowfall at ski areas throughout the western United States, many resorts are poised to wrap up the season with later-than-expected closings and strong visitation and revenue. Photo courtesy of Alta Ski AreaIn fact, the records shattered and milestones reached by western resorts are seemingly endless, with new updates pouring in even a...

• Snowmaking
• Lifts

SAM Magazine—Broomfield Colo., March 30, 2023—Vail Resorts (VR) plans to introduce a new membership program called My Epic Gear, which could replace the habit of owning gear with renting, for the day or for the season. The program will launch in 2024-25 at selected resorts, according to the plan, following a pilot program, with a limited number...

• Safety

In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news, awards and obits, we celebrate the people that make this industry thrive. PEOPLE JESSE TRUE, MAGGIE MURRAY, LOUIS SKOWYRA, and TONY CAMMARATA, ARAPAHOE BASIN, Colo. Jes...

• Ski Patrol

SAM Magazine—United Kingdom, March 30, 2023—One outcome of the pandemic has been an increasing move by some of the world’s more popular destinations to limit numbers on the slopes and prevent overcrowding. North American resorts have been leading the way with this, but now New Zealand’s Cardrona and Treble Cone resorts are joining the movem...

• Snowmaking

SAM Magazine—Grand County, Colo., March 29, 2023—Nearly all 2022-23 Indy Pass alpine partner resorts—102 out of 105—have committed to the pass for the 2023-24 season. Two of the others, Mt. Hood Meadows and Mt. Ashland, Ore., are pending and expected to renew. The final resort, Snow Valley, Calif., was purchased by Alterra Mountain Company ...

• Area Management
• Safety

SAM Magazine—Phoenix, Ariz., March 29, 2023—Mountain Capital Partners (MCP) is taking on a new venture: golf. The winter resort operator is buying Silver Creek Golf Course, which includes management of neighboring Bison Golf Club. Both are par 71 public courses located in Show Low, Arizona. Separated by less than 20 miles in the White Mountain...