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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Resorts Report Strong MLK Weekend Visitation

SAM Magazine—Cambridge, Vt., Jan. 21, 2022—After a break following the busy Christmas period, ski areas are again reporting strong business over the MLK holiday weekend, partially due to favorable weather and continued pent-up demand for outdoor activity. Although resorts still faced a mixed bag of challenges due to staffing shortages, cold tem...

Snow People — Winter 2022

In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news, awards and obits. We celebrate the people that make this industry thrive.     People GREG GAVRILETS, MT. ROSE SKI TAHOE, NV Greg Gavrilets will take over as gener...

Club Med is Shaking Up the North American Ski Resort Experience

SAM Magazine—Petite-Rivière-Saint-François, Quebec, Jan. 21, 2022—Club Med’s first North American property at a mountain resort since the early 2000s is up and running slopeside at Canada’s Le Massif ski area. A Club Med group warms up with their ski guide slope side outside the base area building. With plans for a second North American...

Outsiders Network Aims to Diversify Outdoor Media, Marketing

SAM Magazine—Whistler, B.C., Jan. 20, 2022—Outsiders Network is a new online marketplace designed to connect brands with a diverse pool of outdoor talent and support, including athletes, models, actors, photographers, cinematographers, hair/makeup, and wardrobe crew who all specialize in shooting for media outside. The vetted talent is compris...

Wild Mountain to Install 40-Kilowatt Solar Array

SAM Magazine—Taylors Falls, Minn., Jan. 20, 2022—Wild Mountain is installing a 40-kilowatt solar array this spring. In 2021, Wild Mountain became the first CarbonNeutral Certified ski area in North America, and this solar investment aims to help the mountain continue to drive down its overall carbon usage. Wild will work with Cedar Creek Energ...

Local Lodge Owners to Acquire White Pine Ski Resort

SAM Magazine—Pinedale, Wyo., January 19, 2022—The owners of Lakeside Lodge in Pinedale, Wyo., Audrey and Kyle Odermann, have entered into a contract to purchase all assets of nearby White Pine Ski Resort from majority owners Robyn and Alan Blackburn, pending issuance of a new U.S. Forest Service special use permit for the new owners to operate ...

Happy Holidays for Western Destinations

SAM Magazine—Longmont, Colo., Jan. 18, 2022—December occupancy at Western destinations was up 11.7 percent compared to pre-pandemic 2019, and up 37 percent from December 2020, according to the latest report from DestiMetrics, the business intelligence division of Inntopia. As of Dec. 31, the average daily rate (ADR) for the month was up 40 per...

Park City Patrol Union Votes Yes on New Contract

SAM Magazine—Park City, Utah, Jan. 17, 2021—The Park City Professional Ski Patrol Association (PCPSPA) voted to approve a new contract with Vail Resorts (VR) on Friday. The union agreed to a base wage of $15 an hour, with $1 an hour incentive for patrollers who work some shifts out of both Park City Mountain Resort base areas, Canyons Village a...

Jim Vick Promoted to GM of Lutsen Mountains

SAM Magazine—Lutsen, Minn., Jan. 17, 2022—Lutsen Mountains has promoted director of operations and marketing Jim Vick to serve as the resort’s new general manager. Assistant director of operations and marketing Amanda Plummer was promoted to the role of assistant general manager. The promotions followon the heels of president Charles ...

Supreme Court Stays OSHA Vax Mandate

SAM Magazine—Washington, D.C., Jan. 14, 2022—The Supreme Court issued a decision staying the Occupational Safety and Health Administration’s (OSHA) mandate that employers with 100 or more employees require their workers to be vaccinated or produce a negative Covid-19 test on a weekly basis.  "This is helpful news to ski areas, who are fac...

Park City Patrollers Union to Vote on Vail Offer

SAM Magazine—Park City, Utah, Jan. 14, 2022— The Park City Professional Ski Patrol Association (PCPSPA) and Vail Resorts (VR) reached a tentative agreement Wednesday night after an hourslong bargaining session, according to a statement.  Union members were expected to vote on the offer Thursday night, Jan. 13. Until the vote is tallied, spec...

Vail Resorts Visitation Down for Start of Season

SAM Magazine—Broomfield, Colo., Jan. 14, 2022—Vail Resorts reported a drop in visitation and an uptick in revenue for the season-to-date period ended Jan. 2, 2022. The depressed visitation numbers, in particular, sit in juxtaposition to the portrait in the news of epic lift lines and crowded slopes at the company’s resorts over the Christmas ...

Covid Impacts Quantified in Quebec Ski Areas Study, Visits Up

SAM Magazine—Terrebonne, Quebec, Jan. 13, 2022—While Quebec ski areas were able to open and stay open for the 2020-21 winter season, financial results unveiled as part of the “Economic and Financial Study of Quebec Ski Areas” show that several lines of business were down dramatically year-over-year as a result of Covid operating limitations...

Pettigrew Out at Stevens Pass, Fortune Named Interim GM

SAM Magazine—Leavenworth, Wash., Jan. 12, 2022—The ongoing operational and guest experience challenges at Vail Resorts-owned Stevens Pass, Wash., appear to have necessitated a change in leadership.Tom Fortune Tom Fortune, general manager of Heavenly, Calif., also owned by Vail Resorts, shared a message as the “new interim general manager of S...

Snowmaking Pipe Ruptures at Beech Mountain, Two Guests Injured

SAM Magazine—Beech Mountain, N.C., Jan. 11, 2022—A snowmaking pipe under a chairlift at Beech Mountain ruptured on Friday, Jan. 7, blasting guests passing over it with water. Several people were caught in the high-pressure spray as the lift kept spinning, while others jumped 25 feet from the chair to avoid the water. Two guests were transported...