SAM Magazine—Natick, Mass., Oct. 23, 2024—SAM invites ski area operators to participate in a new survey aimed at gathering insights into summer business and operations. The survey, launching today, seeks to capture the latest trends and challenges faced by ski areas as they continue to evolve their operations. Responses are requested by Monday, Nov. 4. 

Using the data collected through the survey, SAM will analyze the results and provide a report in a special summer-focused supplement to the magazine slated for release in January. The supplement will offer valuable summer business insights, allowing participants to compare their performance with industry colleagues, identify potential opportunities, and address challenges that could lie ahead.

The survey's findings will be presented in aggregate form, ensuring that individual responses remain confidential. In addition to contributing to the collective knowledge of the industry, participants will have the opportunity to win some SAM swag—10 respondents will be randomly selected to receive a SAM hat as a token of appreciation.

“Ski areas have been expanding their summer operations in exciting ways, and we’re eager to learn more about how these businesses are performing outside of the winter season,” said publisher Olivia Rowan. “We encourage everyone to take a few moments to share their experiences so that we can collectively learn and grow our industry.”

To participate, simply click the link below and take a few minutes to complete the survey.