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  • Pacific Group Resorts, Inc. Submits Top Bid for Jay Peak at $76 Million

    PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...

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I AM a Snowmaker Nominations Are Open

SAM Magazine—Natick, Mass., Oct. 11, 2021—Nominations are open for the 7th annual I AM a Snowmaker contest, presented by HKD Snowmakers. The contest highlights the hard work, determination, and camaraderie of snowmakers, and recognizes how critical they are to the success of the mountain resort industry. “I’m blown away by the popularity...

New Summit Series Leadership Training Bootcamps Launch This Fall

SAM Magazine—Natick, Mass., Oct. 11, 2021—Registration is open for the new Summit Series Bootcamps, a series of online learning courses SAM developed in partnership with leadership-training experts, industry executives and topic experts (check out who they are here). Each of the five bootcamps focuses on a specific topic or issue where leade...

Powdr to Offer Express Lift Access Upgrade

SAM Magazine—Park City, Utah, Oct. 11, 2021—Powdr is launching Fast Tracks, a daily ticket or season pass upgrade option for express lift access via dedicated lanes at four of its resorts: Copper Mountain, Colo., Killington, Vt., Mt. Bachelor. Ore., and Snowbird, Utah. Fast Tracks will be available to purchase in advance beginning Nov. 1. “U...

Sunday River to Install Eight-Passenger Lift

SAM Magazine—Newry, Maine, Oct. 8, 2021—Sunday River, Maine, will install a new Doppelmayr D-Line eight-passenger bubble lift for the 2022-23 winter season. It will be the third lift of its kind in North America, all of which are at Boyne Resorts-owned properties—Big Sky Resort, Mont., installed the Ramcharger 8 in 2018, and Loon Mountain, N....

Big Leadership Shuffle at Boyne Resorts

SAM Magazine—Petoskey, Mich., Oct. 8, 2021—A leadership shuffle at Boyne Resorts will see several key players expanding and shifting their regional responsibilities. Kelley, McGregor, Keen, ScambioChief operating officer of Eastern operations Rich Kelley is retiring after 44 years in the industry. Other Boyne stalwarts are being moved into plac...

Snow People — Fall 2021

PEOPLE JULIE GERMOND and KYLIE SIMPSON, STEAMBOAT, Colo.Kylie SimpsonJulie Germond Steamboat Ski & Resort Corporation added two new directors to its team: Kylie Simpson was named director of conference catering, and Julie Germond joined in the newly created role of director of resort transformation. Simpson reports to Rob Spence, vic...

Polumbus to Succeed Graves as Whitefish CEO

SAM Magazine—Whitefish, Mont., Oct. 7, 2021—Longtime Whitefish Mountain Resort director of marketing and sales Nick Polumbus will succeed Dan Graves as resort CEO after Graves retires in April 2022. From left to right: Joe Bryant (WSI Board Member), John Kuelbs (WSI Board Member), Bill Foley (WSI Chairman Of The Board), Dan Graves (Whitefish Mo...

Big Snow Closed Through October After Fire

SAM Magazine—East Rutherford, N.J., Sept. 30, 2021— Big Snow will remain closed through October after a fire that occurred in the early morning hours on Sept. 25. Photo from Hasbrouck Heights Fire DepartmentThe fire at the Big Snow American Dream indoor ski dome was well contained to a small area near the top of the slope, but the operation wil...

U.S. Hall of Fame Inducts Eight New Members

SAM Magazine—Ishpeming, Mich., Sept. 29,2021—Eight legends have been inducted into the U.S. Ski and Snowboard Hall of Fame this year, headlined by Pennsylvania resort and snowmaking icon Herman Dupré.Herman Dupré Others include plastic boot inventor and ski gear innovator Sven Coomer; ballet skiing protégé and freestyle skiing legend Alan S...

Mt. Rose Ski Tahoe Plans Its Largest Capital Improvement Ever

SAM Magazine—Reno, Nev., Sept. 28, 2021—Mt. Rose Ski Tahoe, Nev., plans to invest roughly $7.5 million to expand the Lakeview area of the mountain. The plan includes replacement of the 41-year-old Lakeview Triple with a new high-speed lift, new skiable terrain, and improvements to existing terrain ahead of the 2022-23 winter season. It’s esti...

Indy Pass Now Includes 80 Ski Areas

SAM Magazine—Portland, Ore., Sept. 28, 2021—The Indy Pass has added four new resorts, bringing its total partners up to 80 ski areas ahead of its third season on the market. Seven Oaks, Idaho, The Rock Snowpark, Wisc., and Manning Park and Sovereign Lake, B.C., are the latest independents to join the roster.  Sovereign Lake Nordic Club in Nel...

Snowbasin to Add Club Med, Base Area Village

SAM Magazine—Huntsville, Utah, Sept. 27, 2021—A significant new capital plan for Snowbasin, Utah, which includes lifts, terrain, snowmaking, and parking upgrades, will also introduce a base area village and a new 300-room Club Med resort hotel on-site. A lift replacement and parking addition are already underway for the 2021-22 season, while a...

Vail Resorts Fiscal 2021 Results, Insights on Planned Lift Upgrades

SAM Magazine—Broomfield, Colo., Sept. 24, 2021—Vail Resorts’ (VR) Q4 earnings, released yesterday, show season pass sales for the 2021-22 North American season were up 42 percent in units and 17 percent in sales dollars as of Sept. 17. The earnings news was coupled with the unveiling of a $320 million capital plan that includes 19 new chairli...

Vail Resorts Unveils Winter Operating Plan

SAM Magazine—Broomfield, Colo., Sept. 20, 2021—Vail Resorts’ (VR) 2021-22 winter operating plan for its 34 North American resorts includes a variety of new Covid safety measures, such as requiring vaccinations for all staff, requiring proof of vaccination for anyone age 12 and up dining at certain indoor outlets, and mandating masks in ...

Aspen Skiing Company to Require Staff Vaccinations

SAM Magazine—Aspen, Colo., Sept. 15, 2021—Aspen Skiing Company (SkiCo) will require all active employees to be fully vaccinated for Covid-19 by Nov. 15. The new policy is unrelated to President Joe Biden’s announcement less than a week ago that he plans to instruct the Occupational Safety and Health Administration (OSHA) to require that all e...

Meet the 2021-22 Summit Series Mentees

SAM Magazine—Natick, Mass., Sept. 15, 2021—Nearly 100 emerging leaders were nominated or applied to be mentees in the forthcoming SAM Summit Series, a season-long mentor/mentee program aimed at developing future leaders in the mountain resort industry. Of that list, 11 have been chosen to participate. The mentees hail from ski areas of all siz...

Booking Pace Slows, Rates Stay Strong at Western Resorts

SAM Magazine—Winter Park, Colo., Sept. 15, 2021—By the end of August, western mountain destinations were poised to set all-time records for daily rates and revenue—despite wildfires and smoky conditions in many destinations, and a spike in cases of the Delta variant of Covid-19. Summer at Mammoth Mountain ResortBut some headwinds were coolin...

Alterra Partners with Share Winter Foundation

SAM Magazine—Denver, Sept. 14, 2021—Alterra Mountain Company and Share Winter Foundation have entered a multi-year collaboration highlighted by a donation to Share Winter of nearly $4 million in the form of cash and in-kind services, including lessons, lift tickets, equipment rentals, and meal vouchers. The partnership aims to create a more div...

Mt. Rose Raises Minimum Wage, Requires Vaccinations

SAM Magazine—Reno, Nev., Sept. 13, 2021—Mt. Rose Ski Tahoe has raised its minimum wage to $15 per hour for all positions that were previously below, and will provide a five percent cost-of-living increase for year-round and full-time employees. The resort will also require employees to be vaccinated for Covid-19 ahead of the start of its 2021-2...

Squaw Valley Alpine Meadows Now Palisades Tahoe

SAM Magazine—Olympic Valley, Calif., Sept. 13, 2021—After a year of in-depth research and discovery, Squaw Valley Alpine Meadows has changed its name to Palisades Tahoe, a nod to the sheer granite faces and chutes that compose some of the mountains’ more extreme terrain.  In August 2020, the resort committed to eliminating the word "squaw"...

Canada Eases Travel Restrictions, Resorts Prepare

SAM Magazine—Kelowna, B.C., Sept. 9, 2021—Canada’s federal government relaxed travel restrictions for fully-vaccinated, non-essential travelers this week, a promising development for destination market resorts. Non-essential international travelers who have had a full course of a Health Canada-approved Covid-19 vaccine no longer need to q...

Jay Gamble Named Wintergreen GM

SAM Magazine—Wintergreen, Va., Sept. 9, 2021—Jay Gamble has been named general manager of Wintergreen Resort in Virginia. Gamble will transition from Ragged Mountain, N.H., where he has served as general manager for the past three years. Both resorts are operated by Pacific Group Resorts, Inc. (PGRI).             Gamble ha...

Snowbound Festivals Postponed to 2022

SAM Magazine—Park City, Utah, Sept. 8, 2021—Snowsports Industries America (SIA) has postponed the 2021 Denver and Boston Snowbound Festivals until November 2022 due to the resurgence of Covid-19 in the Unites States. The 2020 events were also postponed due to the pandemic.  “Over the last year, the Snowbound team has been working to run the...

Caldor Fire Update

SAM Magazine—South Lake Tahoe, Calif., Sept. 4, 2021—Aggressive containment efforts over the past 48 hours are preventing the Caldor Fire from advancing on Heavenly, Kirkwood, and the surrounding communities. Despite continued spotting behavior in the northeastern head of the fire, crews are successfully holding the blaze largely within its cur...

Vail Resorts, Katz Amsterdam Charitable Trust Support Youth Access

SAM Magazine—Broomfield, Colo., Sept. 2, 2021—Vail Resorts (VR) and the Katz Amsterdam Charitable Trust will donate products and services as well as roughly $560,000 in grants to 11 nonprofit organizations that all work to support youth of color in major metropolitan areas near VR properties, including Baltimore, Boston, Chicago, Cleveland, and...

Caldor Fire Update, Sept. 2

SAM Magazine—Kirkwood, Calif., Sept. 2, 2021—Firefighters are making progress preventing the Caldor Fire’s eastern spread toward Kirkwood and Heavenly.Heavenly snowmaking systems working hard to protect the resort and the surrounding areas. “We are aiming to stop the fire before it reaches those locations,” Cal Fire public information of...

Bluewood GM Kim Clark Dies at 65

SAM Magazine—Dayton, Wash., Sept. 2, 2021—Longtime industry leader and Bluewood, Wash., general manager Kim Clark died of an apparent heart attack while working on the mountain Tuesday. He was 65. Clark had been the Bluewood GM since 2014.  In a statement sharing the news of Clark’s death, Bluewood said, “significant rescue efforts were u...

Ikon Adds Dolomiti Superski and Kitzbühel

SAM Magazine—Denver, Sept. 1, 2021—Ikon Pass has expanded its European connections to include Dolomiti Superski in Italy and Kitzbühel, Austria, which join Zermatt, Switzerland, on the Ikon Pass. The three European legends offer up to 21 days in the Alps for winter 2021-22. Ikon Passholders now have access at 47 global destinations across fiv...

Caldor Fire Update, Sept. 1

SAM Magazine—South Lake Tahoe, Calif., Sept. 1, 2021—Mandatory evacuation orders for the Caldor Fire have been extended to Douglas County, Nev. Smoke from the Caldor Fire wafts over a ridgetop near Kirkwood Ski Resort in Eldorado National Forest, Calif., on Tuesday, Aug. 31, 2021. (AP Photo/Noah Berger)Heavenly Ski Resort and Kirkwood are brace...

Caldor Fire Update, Aug. 31

SAM Magazine—South Lake Tahoe, Calif., Aug. 31, 2021—The Caldor Fire continues its push east and northeast, with Heavenly Ski Resort and Kirkwood Ski Resort sitting in its path. Map of active evacuation order south of TahoeBoth resort areas are under mandatory evacuation order. “It has not made it to Heavenly, but that is the direction it is...

ALTERRA ACQUIRES PURCELL HELI-SKIING

SAM Magazine—Denver, Colo., Aug. 30, 2021—Alterra Mountain Company has purchased Purcell Heli-Skiing in British Columbia, Canada. The business and ski tenure will be incorporated into Alterra-owned CMH Heli-Skiing & Summer Adventures. CMH president and COO Rob Rohn will oversee the transition and all operations. “At Alterra Mountain Co...

Caldor Fire Blazes into Sierra-at-Tahoe

SAM Magazine—Twin Bridges, Calif., Aug. 30, 2021—The two-week-old Caldor Fire spread rapidly over the weekend, advancing northeast toward the Lake Tahoe Basin. USFS webcam image from Aug. 29, 2021The fire pushed into Sierra-at-Tahoe’s West Bowl first, with long-range spot fires arriving at the resort summit Sunday night.  Forest Service w...

Appeals Court Blocks SVAM Expansion

SAM Magazine—Olympic Valley, Calif., Aug. 27, 2021—On Tuesday, a California appeals court blocked a 30-year, $1 billion expansion plan for Squaw Valley Alpine Meadows (SVAM), saying the development plan fails to adequately address potential environmental damage, as well as increased area noise and travel.   The three-judge panel granted par...

In-Person Industry Events Planned for the Fall

SAM Magazine—Natick, Mass., Aug. 26, 2021—Mountain resort industry personnel began gathering in-person again at the Midwest Ski Areas Association (MSAA) Summer Meetings and Tradeshow in mid-August. MSAA in session It was the first of several planned in-person events this fall, most of which were either cancelled or went virtual in 2020 due to ...

Mount Bohemia Bumps to $20 an Hour

SAM Magazine—Mohawk, Mich., Aug. 23, 2021—Mount Bohemia bumped its starting wage to $20 an hour for all jobs except bartenders, who will start at $15 per hour, plus tips. The move aims to make employment at the Upper Peninsula ski area attractive in a tight labor market. “We’ve been at $15 for about four years, and initially it helped us a...

Caldor Fire Shuts California Resorts

SAM Magazine—Twin Bridges, Calif., Aug. 20, 2021—California’s Sierra-at-Tahoe and Kirkwood Mountain Resort were forced to close earlier this week after the U.S. Forest Service closed the Eldorado National Forest—in which both resorts operate—in response to the growing Caldor fire, burning to the west of both resorts. Screenshot of the Cal...

Industry Meets In-Person at MSAA Show

SAM Magazine—Lake Geneva, Wis., Aug. 20, 2021—The Midwest Ski Areas Association (MSAA) hosted the first in-person ski industry meeting and trade show since Covid-19 upended things. On Aug. 15-18 at Grand Geneva Resort in Wisconsin, 254 attendees from ski areas, associations, and affiliates joined 119 supplier representatives to celebrate the su...

Taos to Exceed Living Wage, Add Staff Housing

SAM Magazine—Taos Ski Valley, N.M., Aug. 19, 2021— Taos Ski Valley has raised its starting pay for entry-level positions to $15 per hour, exceeding the living wage of $14.94 for Taos County, as stated by the MIT Living Wage Calculator. Taos Ski Valley’s living wage increase is coupled with a plan to expand staff housing, with the aim of pro...

Dodge Ridge Sold to Mountain High Owners

SAM Magazine—Pinecrest, Calif., Aug. 17, 2021—California’s Dodge Ridge Ski Resort is being acquired by Mountain High Resort, Calif., owners Invision Capital and Karl Kapuscinski, Mountain High president and CEO. Karl & Audrey Kapuscinski and Frank & Sally HelmLongtime Dodge Ridge owners Frank and Sally Helm are retiring. The Helm fam...

Western Destination Visits Sizzle; Winter Appears Strong

SAM Magazine—Winter Park, Colo., Aug. 17, 2021—Despite rising concerns about the Covid-19 Delta variant and smoky conditions across much of the Western U.S., 18 Western mountain destinations across eight states are setting new benchmarks for occupancy, rate, and revenue. And as of July 31, that enthusiasm for mountain vacations was continuing ...

Australian Resorts Shut Amid Covid Surge

SAM Magazine–New South Wales, Australia, Aug. 16, 2021—Ski fields in New South Wales (NSW), Australia, including Perisher and Thredbo, have temporarily shut following a government imposed statewide snap lockdown, in effect Aug. 14-22. The resorts had previously been open to locals.  In a statement on its social channels, Thredbo said, “Whil...

Solitude Joins the $15 Starting Wage Club

SAM Magazine—Big Cottonwood Canyon, Utah, Aug. 13, 2021—Solitude Mountain Resort will increase its starting wage for hourly, non-tipped employees to $15 an hour. Starting Aug. 14, 2021, job offers for summer and winter employment will reflect the new pay scale and current, eligible Solitude employees will see wage adjustments. “I am proud to...

Kirsten Lynch to Succeed Rob Katz as Vail Resorts CEO

SAM Magazine—Broomfield, Colo., August 11, 2021—Vail Resorts has named Rob Katz’s successor: Kirsten Lynch, currently the company’s chief marketing officer, will be appointed chief executive officer and elected to the Vail Resorts’ board of directors, effective Nov. 1, 2021. Kirsten LynchAt that time, Katz, CEO since 2006, will move into...

Blue Mountain Sold for $32 Million

SAM Magazine— Palmerton, Pa., Aug. 11, 2021—Blue Mountain, Pa., has been sold for nearly $32 million to BMR Resort, a Denver-based LLC formed by equity firm KSL Capital Partners. KSL Capital is affiliated with KSL Resorts, which took over management of Blue Mountain in May.  Details about the management agreement remained opaque until the ...

Dee Byrne Named President and COO of Squaw Valley Alpine Meadows

SAM Magazine—Denver, Aug. 10, 2021—Alterra Mountain Company has promoted industry veteran Dee Byrne to the role of president and COO of Squaw Valley Alpine Meadows (SVAM), effective immediately. Byrne has served as SVAM vice president of skier services since 2017. She will now report to Mark Brownlie, Alterra chief operating officer—mountain...

Rise Up Challenge 2021: And the Winner Is…

SAM Magazine—Barrie, Ont., Aug. 10, 2021—The lift maintenance team from Ontario’s Craigleith Ski Club and its featured up-and-coming lift mechanic Leah Parkes won the inaugural Rise Up Challenge sponsored by Leitner-Poma of America, garnering nearly 1,000 of the more than 4,000 total votes cast in the contest. Parkes and the Craigleith team w...

SAM Summit Series Opens, Nominate a Mentee

SAM Magazine—Natick, Mass., August 10, 2021—SAM has launched its fourth annual Summit Series for leadership development and is calling for mentee nominations. Throughout the season-long program, mentees will engage with respected industry leaders in dialogue around the key issues of our times, gaining tangible takeaways to apply to their careers, operations, and teams. 

Indy Pass Adds Japanese Resorts

SAM Magazine—Portland, Ore., August 10, 2021—Indy Pass is expanding beyond North America with the addition of four Japanese resort partners: Geto Kogan, Tazawako, Okunakayama Kogen, and Shimokura/Panorama. Tazawako, JapanIndy Pass holders will now have up to eight days of skiing and riding in the Tohoku region of Japan’s main island, Hons...

Wildfires Close Baldy Mountain Resort, CHS Snowmakers Shares Fire Pre Plan

SAM Magazine—Oliver, B.C., August 5, 2021—An above average fire season continues to ravage parts of North America, in some cases causing significant disruptions at ski resorts. Baldy Mountain Resort in British Columbia is the latest area to be impacted.  Land scorched by flames during the 2021 wildfire season in B.C. (Courtesy BC Wildfire Ser...

Sugarbush Raises Minimum Wage to $15

SAM Magazine—Warren, Vt., August 5, 2021—Sugarbush Resort raised its minimum wage to $15 per hour for all non-tipped positions. To maintain the pay differential, the resort will also make wage adjustments for other eligible staff members. New hires will reflect the new pay scale, and eligible current employees will receive a wage adjustment, ef...

PSIA-AASI and Women of Winter Partner on BIPOC Initiative

SAM Magazine—Lakewood, Colo., August 4, 2021—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has partnered with grassroots organization Women of Winter to host three education events specifically for women in snowsports who are Black, Indigenous, and people of color (BIPOC). Women of Win...

Toggenburg Sold, New Owner to Close It, Sell Assets

SAM Magazine—Fabius, N.Y., Aug. 4, 2021—Toggenburg Mountain in upstate New York was acquired by Peter Harris, president of Intermountain Management, which owns nearby Song Mountain and Labrador Mountain. Harris, who purchased the ski area from John and Christine Meier, owners of Greek Peak Mountain Resort, also in upstate New York, plans to cl...

Snow People—Summer 2021

In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. RESORTS JULIE CALDER, JACKSON HOLE, Wyo. Jackson Hole Mountain Resort (JHMR) promoted Julie Calder to vice president of guest experience, a new position created to lead JHMR’s strategic initiative to elevate the guest experience...

One Week Left to Vote in Lift Mechanic “Rise Up Challenge”

SAM Magazine—Natick, Mass., July 28, 2021—There is one week of voting left in the inaugural “Rise Up Challenge,” a new contest highlighting the skilled, young lift mechanics who will keep ski area lifts spinning for decades to come. A $3,500 educational grant, courtesy of sponsor Leitner-Poma of America, goes to the winning resort to suppor...

Ski Areas Focus on Fighting Fires

SAM Magazine—Government Camp, Ore., July 23, 2021—As a relentless series of heat waves broil the West, exacerbating an already significant drought, wildfire season is off to an ominous start. North American ski areas have been fortunate not to be in the direct path of any fires thus far, but indirect impacts from smoke and closures are still be...

Indy Pass Adds Four Resorts, Founder Outlines Growth Strategy

SAM Magazine—Portland, Ore., July 20, 2021—Snow Valley, Calif., Ski Marmot Basin, Alberta, Titus Mountain, N.Y., and Montage Mountain, Pa., have all joined the Indy Pass roster for winter 2021-22, bringing the Indy Pass coalition up to 72 resort partners in 27 states and provinces. Snow Valley is Indy Pass’s first resort partner in Southern C...

Deer Valley Raises Minimum Wage To $15

SAM Magazine—Park City, Utah, July 20, 2021—Deer Valley Resort, Utah, will increase starting wages to $15 per hour for the resort’s hourly, non-tipped positions. Wage adjustments will also be made for eligible staff members to maintain a differential in pay.  Deer Valley staff members eligible for the wage increase will see t...

Huge Lodging Gains At Western Mountain Destinations

SAM Magazine—Winter Park, Colo., July 15, 2021—Western mountain destinations will likely set new seasonal records for occupancy, rate, and revenue this summer, according to the latest monthly Market Briefing from DestiMetrics, the business intelligence division of Inntopia. Bookings for the coming winter are already strong as well. The report ...

Timberline Names Two New General Managers

SAM Magazine—Government Camp, Ore., July 14, 2021—After a months-long search, Timberline Lodge, Ore., has promoted two longtime staff members to general manager roles: Rose Phillips will serve as GM of ski area operations, and Scott Skellenger will be the GM of hotel operations. Rose Phillips and Scott Skellenger “The results of this extens...