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  • Pacific Group Resorts, Inc. Submits Top Bid for Jay Peak at $76 Million

    PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...

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SAM Summer Ops Camp 2019: Business Laid Bare

The essentials for summer business success showed clear and strong as moonshine during SAM's Summer Ops Camp in Gatlinburg, Tenn., Sept. 3-5.

Investor Sues to Stop Vail Acquisition of Peak Resorts

SAM Magazine—Wildwood, Mo., Sept. 11, 2019—A lawsuit has been brought against Peak Resorts by one of its own investors, who seeks to halt the company’s acquisition by Vail Resorts even as Peak has been urging shareholders to submit their proxy votes on the $463.6 million buyout of Peak's stock and debt. The vote is scheduled to take place at ...

POWDR to Open First Year-Round Action Sports Resort

SAM Magazine—Park City, Utah, Sept. 10, 2019—POWDR is set to open the first year-round action sports resort in the country this winter, called Woodward Park City. The resort will boast state-of-the-art indoor and outdoor venues for snowboarding, skiing, mountain biking, skateboarding, tubing, BMX, parkour, and trampolining.  The 66,000sf ...

SAM Summit Series Call for Mentee Nominations

SAM Magazine—Natick, Mass., Sept. 6, 2019—SAM has launched an open call for nominations to become a mentee for the third year of the successful Summit Series for future leaders. The season-long program, aimed at developing the next generation of industry leaders, creates a public dialogue between established and respected industry leaders and u...

Enter the SAM Terrain Park Contest

SAM Magazine¬—Natick, Mass., Sept. 6, 2019—Mountain resorts from around the world are invited to submit entries for SAM’s 15th annual Terrain Park Contest, sponsored by Burton Learn to Ride. The November issue of Ski Area Management (SAM) magazine will showcase entries from the 2018-2019 season in three categories: terrain park feature, terr...

National Parks and BLM Lands Now Open to E-Bikes

SAM Magazine—Washington, D.C., Sept. 2, 2019—The National Park Service, Bureau of Land Management, and other public lands administered by the Interior Department will now allow pedal-assisted e-bikes on all approved bike trails following an order issued by Interior Secretary David Bernhardt on Thursday. The order opens approximately 400 nationa...

Ikon Pass Adds Zermatt

SAM Magazine—Denver, Aug. 28, 2019—Zermatt Matterhorn, Switzerland, has become the first European destination partner on the Ikon Pass, expanding the Ikon resort and partner network to 41 destinations on five continents. Ikon Pass holders will have seven-day access to Zermatt and the interconnected Matterhorn ski paradise network, which encomp...

PEAK Navigator Program: Become a Better Leader

SAM Magazine—Natick, Mass., Aug. 26, 2019—SAM Magazine has partnered with High Peaks Group—a consulting firm specializing in leadership and team development—to offer the Professional Enrichment and Knowledge (PEAK) Navigator program, a leadership workshop designed to help mountain resort leaders tune their leadership style, get teams engage...

Several Leadership Changes at Vail Resorts

SAM Magazine—Broomfield, Colo., August 26, 2019—Vail Resorts (VR) has made significant leadership changes in in the wake of executive vice president Chris Jarnot's retirement and in anticipation of closing its Peak Resorts acquisition this fall. Jarnot will be Chris Jarnotstepping down at the end of 2019, and VR has created three new senior lea...

Midwest Ski Areas Association 2019 Summer Meetings & Trade Show

SAM Magazine—Lake Geneva, Wis., Aug. 26, 2019—The Midwest Ski Areas Association (MSAA) Summer Meetings & Trade Show drew a large crowd of 424 attendees—including supplier reps and personnel from 55 different ski areas—to the Grand Geneva Resort, Aug. 18-21. The first-time location, a former Playboy Hotel, was well received. Grand Geneva...

Summer Ops Camp Registration Closes in Five Days

SAM Magazine—Natick, Mass., Aug. 23, 2019— Registration for SAM’s 11th annual Summer Ops Camp—a series of site visits, seminars, on-hill workshops, demos, and networking events that explore the current state of mountain resort summer operations—closes Wednesday, Aug. 28. Only a few spots remain before the attendee roster is full for this ...

Chris Diamond and SAM Partner to Launch Groundbreaking Book

SAM Magazine—Steamboat Springs, Colo., Aug. 23, 2019—Chris Diamond, the former president of Steamboat Resort, has written a blockbuster follow-up to his acclaimed memoir, Ski Inc. His latest effort, Ski Inc. 2020, serves up a sharply defined perspective on the current and future resort scene. To give industry insiders the first look at this fut...

Gunstock GM Greg Goddard to Retire

SAM Magazine—Gilford, N.H., Aug. 21, 2019—After a 39-year career at Gunstock Mountain Resort, including the last 21 years serving as general manager, Greg Goddard will retire from the resort in August 2020. He is the longest tenured GM in Gunstock’s history. Goddard began his career at Gunstock in the winter of 1981-82 as a bartender at the ...

Snow People – July/August 2019

In SAM’s monthly Snow People, we highlight recent happenings to people who are part of the mountain resort industry. This time around, we’ve combined July and August. For even more updates on industry people, be sure to read News & Views in each and every issue of SAM Magazine. TESS HOBBS, SNOWBIRD, UTAHTess Hobbs Tess Hobbs has been pr...

Sea to Sky Gondola Haul Rope Intentionally Severed

SAM Magazine—Squamish, B.C., Aug. 16, 2019—The haul rope of the Sea to Sky Gondola in Squamish, B.C., was reportedly cut in what police are calling a “deliberate act” at around 4:30 a.m. PST on Saturday, Aug. 10. Most of the 30 gondola cabins on the line fell to the ground. No one was injured in the incident. The Royal Canadian Mounted Poli...

Western Destinations See Business Stall This Summer

SAM Magazine—Denver, Aug. 16, 2019—At the halfway point of summer, lodging properties in mountain destinations are enjoying a strong overall seasonal performance, largely even with a year ago. The year-over-year growth figures of the past decade, though, are gone, according the monthly DestiMetrics Market Briefing. The 18 destinations across s...

Tariffs Still Set to Hit Winter Sports Gear

SAM Magazine—Lakewood, Colo., Aug. 16, 2019—President Trump postponed the 10 percent tariffs on Chinese-made goods, set to take effect on Sept. 1, for many categories of goods—but not winter sports gear. As a result, ski gear made in China will be subject to the 10 percent tariff. The list of gear subject to the tariff includes skis, ski and...

New Mayflower Resort to Connect With Deer Valley

SAM Magazine—Park City, Utah, Aug. 13, 2019—Extell Development Company is building a new mountain resort located right next to Deer Valley Resort outside of Park City, Utah. Extell has purchased roughly 5,600 acres of private land in recent years, including the 2,300-acre Mayflower property where Mayflower Mountain Resort and Village will be bu...

Aspen Snowmass Raises Entry Level Pay to $15 Per Hour

SAM Magazine—Aspen, Colo.,Aug. 7, 2019—As the labor pool shrinks and competition for employees increases, Aspen Snowmass has responded by raising entry-level pay to $15 an hour and increasing pay for other positions across the company as well. The resort has also launched a new employment website, www.aspensnowmass.com/jobs, and posted al...

Summer Ops Camp Gatlinburg Adds New Tours and Connectivity Pop-ups

SAM Magazine—Woodbury, Conn., Aug. 2, 2019—The SAM Summer Ops Camp in Gatlinburg, Tenn., is taking a new approach to seminars: it incorporates “pop-up discussions” into hands-on visits to a variety of summer operations. This format, along with new pre- and post-Camp tours and demos, expand the already chock-full program. Local “connectivi...

Arapahoe Basin Joins Ikon Pass

SAM Magazine—Denver, Aug. 2, 2019—Arapahoe Basin’s ski season ended July 4, so it was officially unaffiliated with any other resorts or resort groups for less than a month before today, when it joined the Ikon Pass as a partner resort. Starting this winter, Ikon Pass holders will have seven days of access to A-Basin with no blackout dates, an...

Latest Trump Tariffs Would Impact Winter Sports Goods

SAM Magazine—Washington, D.C., Aug. 2, 2019—President Trump said yesterday that the U.S. will impose a 10 percent tariff on $300 billion worth of Chinese imports, including a great percentage of snowsports products, starting Sept. 1. The move followed two days of trade negotiations with China, which produced little movement. The tariffs will pr...

Squaw Valley Alpine Meadows Base-to-Base Gondola Approved

SAM Magazine—Olympic Valley, Calif., July 24, 2019—After years of environmental reviews, permit hearings, and opposition from conservation groups, the base-to-base gondola that will connect Squaw Valley and Alpine Meadows was approved by Placer County officials. The gondola will begin at Squaw Valley, traverse over privately owned property, and...

Timberline Four Seasons Resort Up for Sale

SAM Magazine—Davis, W.Va., July 24, 2019 —Timberline Four Seasons Resort is initiating the sale process for substantially all of the resort's assets. Timberline commenced voluntary Chapter 11 proceedings in the U.S. Bankruptcy Court for the Eastern District of Pennsylvania on April 30, 2019, and expects to sell the company’s assets pursuant t...

Vail Resorts to Acquire Peak Resorts

SAM Magazine—Broomfield, Colo., July 22, 2019—Vail Resorts (VR) has entered into a definitive merger agreement to acquire 100 percent of the outstanding stock of Peak Resorts, Inc., at a purchase price of $11.00 per share, or an estimated aggregate purchase price of approximately $264 million, subject to certain conditions, including regulatory...

Taos Followed Proper Procedures Before Inbounds Avalanche, USFS Says

SAM Magazine—Santa Fe, N.M., July 18, 2019—A U.S. Forest Service (USFS) review concluded that Taos Ski Valley, N.M., followed proper safety procedures in the days and weeks leading up to a Jan. 17 inbounds avalanche that killed two skiers. The review said the avalanche was trigger by a skier. According to reports, the Forest Service reviewed d...

NSAA's Complete 2018-19 Kottke Report Now Available

SAM Magazine—Lakewood, Colo., July 17, 2019—The 2018-19 Kottke End of Season Survey, the most comprehensive analysis of the winter resort industry, is now available from the National Ski Areas Association (NSAA). Produced in conjunction with RRC Associates, the report examines the relationship between skier visits and other variables such ...

July 4th Holiday: Hot Business and Weather

SAM Magazine—Dover, Vt., July 10, 2019—After many regions of ski country experienced wet—and even snowy—weather through much of the spring, a hot summer Fourth of July holiday period was a welcome change for several resorts. With Independence Day landing on a Thursday, travelers took advantage of the long weekend and made their way to the m...

Ron Hawkes Named General Manager at Wisp

SAM Magazine—Deep Creek Lake, Md., July 10, 2019—Wisp Resort has hired ski industry veteran Ron Hawkes as its new general manager. He succeeds Jerry Geisler, who is retiring after 45 years at the year-round western Maryland resort. In addition to skiing and riding, the area offers a variety of summer activities, including 36 holes of golf, and ...

Greg Pack Named Mt. Hood Meadows GM

SAM Magazine—Mt. Hood, Ore., July 3, 2019—Industry veteran Greg Pack is the new general manager of Mt. Hood Meadows. Pack brings more than 20 years of mountain resort industry experience to the role, most recently serving as general manager of Telluride Ski and Golf Resort in Colorado. He will begin his new role at the end of July.  Pack ...

Timberline Four Seasons Resort in Bankruptcy, Owners Plan to Sell Ski Operation

SAM Magazine—Davis, W.Va., July 1, 2019—Timberline Four Seasons Resort in West Virginia filed for Chapter 11 bankruptcy protection on April 30, with debts totaling more than $2.8 million to nearly 50 creditors. The owners now plan to sell the ski resort portion of their holdings, and last week filed a petition in U.S. Bankruptcy Court seeking p...

Peak Resorts Reports Record Revenue

SAM Magazine—Wildwood. Mo., June 27, 2019—Peak Resorts reported record revenue and strong year-over-year growth in both its fiscal 2019 fourth quarter (Q4) ending April 30 and fiscal year. Q4 revenue grew 53 percent to $85.5 million. Fiscal 2019 revenue was a record $184.4 million, up from $131.6 million in fiscal 2018. These results include th...

Western Destination Lodging Showing Summer Revenue Gain

SAM Magazine—Denver, June 18, 2019—The short-term summer outlook for lodging properties is showing continued healthy gains in daily rate despite nearly flat year-over-year occupancy, according to the most recent DestiMetrics monthly Market Briefing released by Inntopia.Occupancy slipped 4.2 percent in May compared to a year ago, while the avera...

Snow People - June 2019

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. For even more updates on industry people, be sure to read News & Views in the upcoming July issue of SAM.  DON MACASKILL, WHITETAIL RESORT, MERCERSBURG, PA.Long-time vice president and general manager Don...

Vail Resorts Posts Solid Third Quarter Results

SAM Magazine—Broomfield, Colo., June 10, 2019—Vail Resorts (VR) reported net revenue increased 13.8 percent, to $957.7 million, in its fiscal third quarter ended April 30. VR attributed the increase primarily to increased visitation and spending at its U.S. resorts, strong North American pass sales growth for 2018-19, and incremental revenue fr...

Vermont Ski Industry Celebrates 4.1 Million Skier Visits

SAM Magazine—June 7, 2019, Jay Peak, Vt.—The Vermont Ski Areas Association (Ski Vermont) held its annual meeting at Jay Peak Resort, June 5-6, 2019, a gathering that welcomed 190 attendees from resorts, brands, and tourism. Ski Vermont revealed 2018-19 total skier visits in the state reached 4.1 million, up 5.2 percent year-over-year. “From ...

Ski NH Reports Ski Area Visits Gains

SAM Magazine—Conway, N.H., June 7, 2019—Ski New Hampshire hosted its annual conference and trade show in Meredith, N.H., June 4-5. At the conference, Ski NH president Jessyca Keeler reported that total visits—including alpine, cross country, and tubing—for winter 2018-19 were an estimated 2.3 million, up more than 100,000 over last year, or...

Pacific Group Joins the NSAA Climate Challenge

SAM Magazine—Park City, Utah, June 7, 2019—Pacific Group Resorts, Inc. (PGRI) has joined the National Ski Areas Association (NSAA) Climate Challenge. The voluntary program has been helping ski areas inventory, target, reduce and report greenhouse emissions since 2012. “The health of the environment is something I have been sensitive to for a...

California Lift Maintenance and Operations Education Conference 2019

By Dave ZookThe California mountain resort industry gathered in Squaw Valley for the Lift Maintenance and Operations Education Conference (LMOE) for the second year running on June 4-6, 2019. The underlying theme of the content-rich conference was working together to create a safer, better industry. Topic areas were addressed through three days of ...

Record High Skier Visits in Colorado

SAM Magazine—Denver, June 6, 2019—Total skier visits to the 23 member ski resorts of Colorado Ski Country USA (CSCUSA) increased 13 percent over last year, finishing nearly 12 percent above the state’s five-year average. The numbers reflect the current makeup of the association, adjusted for the departure of Crested Butte Mountain Resort in 2...

Sun Peaks, SilverStar Launch Reciprocal Ticket Program

SAM Magazine—Sun Peaks, B.C., June 5, 2019— Sun Peaks Resort and SilverStar Mountain Resort have partnered in a season passholder reciprocal program that benefits both winter and summer passholders. The resorts are located about two hours apart in interior British Columbia. Through the new program, winter alpine season passholders from each de...

Quebec Ski Area Visits Hit 10-Year High

SAM Magazine—Bromont, Quebec, June 5, 2019—Preliminary results for the 2018-19 winter season show the 75 member resorts of the Quebec Ski Areas Association (ASSQ) saw 6.4 million total skier visits, up 4.6 percent year over year. It’s also a 10-year high for visits in Quebec, beating the 2010-2019 average of 5.97 million visits by 7.2 percent...

Baldy Mountain Resort Joins B.C. ERA Pass Alliance

SAM Magazine— Oliver, B.C., May 30, 2019—Baldy Mountain Resort is the latest ski area to join the Enhanced Reciprocal Agreement (ERA), an alliance in southern British Columbia that gives passholders access to four other independent ski areas in the region: Apex Mountain Resort, Manning Park, Mt. Seymour, and Mt. Washington. ERA offers passhold...

Snow People - May 2019

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MIKE FERGUSON, ALTERRA MOUNTAIN COMPANYAlterra Mountain Company named Mike Ferguson as chief human resources officer. Ferguson will lead the development and implementation of attracting and retaining talent. His responsibil...

Summer Openers Plan for Snow and Sunshine

SAM Magazine—Ludlow, Vt., May 23, 2019—The summer season at winter resorts is about to begin: Memorial Day Weekend openings abound. But Mother Nature seems to have missed the memo. May has seen unexpected snowfall across the country, particularly in the West, with recent dumps measuring in feet. As a result, several resorts are slated to open f...

Industry Advocates for Federal Action on Climate Change

SAM Magazine—May 23, 2019, Washington D.C.—A coalition of outdoor businesses and associations converged on Washington D.C. this week to advocate for climate legislation that will help protect the outdoor recreation economy.May 22 was the Lawmaker Education and Advocacy Day (LEAD) on carbon pricing. And the Outdoor Business Climate Partnership (...

Federal Criminal Charges Being Brought Against Stenger, Quiros, and Others

SAM Magazine—Burlington, Vt., May 22, 2019—The U.S. attorney’s office in Vermont is levying federal criminal charges against four of the people allegedly involved in defrauding foreign investors as part of the EB-5 program, which funded significant infrastructure developments at both Jay Peak and Burke Mountain in Vermont. Those indicted incl...

Utah Ski Resorts Set Record for Skier Days

SAM Magazine—Salt Lake City, Utah, May 21, 2019—Utah ski resorts recorded 5,125,441 skier visits during the 2018-19 season, breaking the previous record of 4.58 million set in 2016-17 by 12 percent. Visits were up 24 percent over last season. Consistent snowfall was a major contributor to the busy winter—every ski resort in the state recorde...

Visits Hit New Highs at Western Mountain Destinations

  SAM Magazine—Denver, May 21, 2019—Snow brings people, and this winter’s abundant snowfall resulted in a new all-time aggregated record for occupancy, rate, and revenue among participating destination mountain resorts in six western states. For the full winter—November through April—actual occupancy was up 5.6 percent compared to t...

Ski Areas Have Third Highest Injury Rate of Any Business in U.S.

SAM Magazine—Lakewood, Colo., May 15, 2019—According to a report in the latest NSAA Capitol Watch, recently released 2017 Occupational Safety and Health Administration (OSHA) data show “skiing facilities” have the third highest incidence rate of non-fatal occupational injuries among all industries in the U.S. The 2017 rate of 10.1 injuries...

Peak Resorts Reports Strong 2019-20 Season Pass Sales

SAM Magazine—Wildwood, Mo., May 10, 2019—Consolidated initial sales for Peak Resorts 2019-20 season pass products increased 20.8 percent on a unit basis and 19.8 percent on a dollar basis over the prior year through the springtime sales window, inclusive of Snow Time (Liberty, Roundtop, and Whitetail in Pennsylvania) pass sales in both periods....

Registration is Open for Summer Ops Camp in Gatlinburg

SAM Magazine—Woodbury, Conn., May 7, 2019—Registration is open for SAM's 11th annual Summer Ops Camp—a three day, all-inclusive program of seminars, workshops, and site visits that explore the state of the art in summer operations. Attendees also get to experience a wide range of summer activities, and explore product offerings with a diverse...

NSAA National Convention 2019

SAM Magazine—San Diego, Cali., May 6, 2019 - More than 950 members of the winter resort industry descended on the Hilton Bayfront Hotel in San Diego, Calif., April 29–May 2 for the NSAA National Convention and Tradeshow. It was the most highly attended national convention since 2008. Conventioneers reveled in the aftermath of the fourth-greates...

Skier Visits Top 59 Million in 2018-19 Season

SAM Magazine—Lakewood, Colo., April 30, 2019—The preliminary total skier-visit numbers at North American resorts reached 59.1 million for the 2018-19 winter season, up nearly 11 percent compared to the 2017-18 total of 53.3 million visits. It ranks as the fourth most total visits since NSAA began tracking visitation in 1978-79. Abundant snowfa...

NSAA Launches Mountain Foundation

SAM Magazine—Lakewood, Colo., April 30, 2019—The National Ski Areas Association (NSAA) has launched the Mountain Foundation, a 501(c)3 non-profit dedicated to providing educational opportunities to the next generation of snowsports industry leaders. The foundation will award grants to ski industry employees so they can experience educational op...

Deirdra Walsh Appointed VP and GM of Northstar

SAM Magazine—Broomfield, Colo., April 30, 2019—Vail Resorts (VR) named Deirdra Walsh, a 17-year travel and tourism industry veteran, the new vice president and general manager of Northstar California Resort on April 25, 2019. Walsh formerly served as the senior director of mountain dining at Park City Mountain in Utah. In her new role, Wal...

Vail Resorts Up in Revenue and Visits for 2018-19

SAM Magazine—Broomfield, Colo., April 29, 2019—After a rough start to the season, Vail Resorts (VR) is up year-over-year at its North American mountains for the period from the beginning of the ski season through April 21, 2019. Rob Katz, chief executive officer, said, "We are pleased with our overall results as the 2018-19 North American ski...

Snow People – April 2019

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry.MARK SEITER and GREG RALPH, Angel Fire Resort, N.M.Mark Seiter was named Angel Fire Resort’s new CFO, and Greg Ralph was named the new director of marketing. Both Seiter and Ralph will report to Angel Fire CEO John Kitts. Seite...

International Report on Mountain & Snow Tourism Published

SAM Magazine—Geneva, Switzerland, April 23, 2019—The eleventh “International Report on Mountain & Snow Tourism” has been compiled and published by the Geneva-based consultant and ski business expert Laurent Vanat. The report of the 2017-18 season gives an upbeat picture of the state of the global ski industry for the second consecutive ...

49° North Mountain Resort Sold

SAM Magazine—Chewelah, Wash., April 23, 2019—CMR Lands, LLC has acquired 49° North Mountain Resort from the Eminger family for an undisclosed price. The Emingers have owned and operated the northeast Washington resort since 1996. John Eminger will stay on as general manager. CMR Lands also owns Silver Mountain in Idaho. During their 23 years...