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  • Pacific Group Resorts, Inc. Submits Top Bid for Jay Peak at $76 Million

    PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...

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Quebec Ski Area Visits Hit 10-Year High

SAM Magazine—Bromont, Quebec, June 5, 2019—Preliminary results for the 2018-19 winter season show the 75 member resorts of the Quebec Ski Areas Association (ASSQ) saw 6.4 million total skier visits, up 4.6 percent year over year. It’s also a 10-year high for visits in Quebec, beating the 2010-2019 average of 5.97 million visits by 7.2 percent...

Baldy Mountain Resort Joins B.C. ERA Pass Alliance

SAM Magazine— Oliver, B.C., May 30, 2019—Baldy Mountain Resort is the latest ski area to join the Enhanced Reciprocal Agreement (ERA), an alliance in southern British Columbia that gives passholders access to four other independent ski areas in the region: Apex Mountain Resort, Manning Park, Mt. Seymour, and Mt. Washington. ERA offers passhold...

Snow People - May 2019

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MIKE FERGUSON, ALTERRA MOUNTAIN COMPANYAlterra Mountain Company named Mike Ferguson as chief human resources officer. Ferguson will lead the development and implementation of attracting and retaining talent. His responsibil...

Summer Openers Plan for Snow and Sunshine

SAM Magazine—Ludlow, Vt., May 23, 2019—The summer season at winter resorts is about to begin: Memorial Day Weekend openings abound. But Mother Nature seems to have missed the memo. May has seen unexpected snowfall across the country, particularly in the West, with recent dumps measuring in feet. As a result, several resorts are slated to open f...

Industry Advocates for Federal Action on Climate Change

SAM Magazine—May 23, 2019, Washington D.C.—A coalition of outdoor businesses and associations converged on Washington D.C. this week to advocate for climate legislation that will help protect the outdoor recreation economy.May 22 was the Lawmaker Education and Advocacy Day (LEAD) on carbon pricing. And the Outdoor Business Climate Partnership (...

Federal Criminal Charges Being Brought Against Stenger, Quiros, and Others

SAM Magazine—Burlington, Vt., May 22, 2019—The U.S. attorney’s office in Vermont is levying federal criminal charges against four of the people allegedly involved in defrauding foreign investors as part of the EB-5 program, which funded significant infrastructure developments at both Jay Peak and Burke Mountain in Vermont. Those indicted incl...

Utah Ski Resorts Set Record for Skier Days

SAM Magazine—Salt Lake City, Utah, May 21, 2019—Utah ski resorts recorded 5,125,441 skier visits during the 2018-19 season, breaking the previous record of 4.58 million set in 2016-17 by 12 percent. Visits were up 24 percent over last season. Consistent snowfall was a major contributor to the busy winter—every ski resort in the state recorde...

Visits Hit New Highs at Western Mountain Destinations

  SAM Magazine—Denver, May 21, 2019—Snow brings people, and this winter’s abundant snowfall resulted in a new all-time aggregated record for occupancy, rate, and revenue among participating destination mountain resorts in six western states. For the full winter—November through April—actual occupancy was up 5.6 percent compared to t...

Ski Areas Have Third Highest Injury Rate of Any Business in U.S.

SAM Magazine—Lakewood, Colo., May 15, 2019—According to a report in the latest NSAA Capitol Watch, recently released 2017 Occupational Safety and Health Administration (OSHA) data show “skiing facilities” have the third highest incidence rate of non-fatal occupational injuries among all industries in the U.S. The 2017 rate of 10.1 injuries...

Peak Resorts Reports Strong 2019-20 Season Pass Sales

SAM Magazine—Wildwood, Mo., May 10, 2019—Consolidated initial sales for Peak Resorts 2019-20 season pass products increased 20.8 percent on a unit basis and 19.8 percent on a dollar basis over the prior year through the springtime sales window, inclusive of Snow Time (Liberty, Roundtop, and Whitetail in Pennsylvania) pass sales in both periods....

Registration is Open for Summer Ops Camp in Gatlinburg

SAM Magazine—Woodbury, Conn., May 7, 2019—Registration is open for SAM's 11th annual Summer Ops Camp—a three day, all-inclusive program of seminars, workshops, and site visits that explore the state of the art in summer operations. Attendees also get to experience a wide range of summer activities, and explore product offerings with a diverse...

NSAA National Convention 2019

SAM Magazine—San Diego, Cali., May 6, 2019 - More than 950 members of the winter resort industry descended on the Hilton Bayfront Hotel in San Diego, Calif., April 29–May 2 for the NSAA National Convention and Tradeshow. It was the most highly attended national convention since 2008. Conventioneers reveled in the aftermath of the fourth-greates...

Skier Visits Top 59 Million in 2018-19 Season

SAM Magazine—Lakewood, Colo., April 30, 2019—The preliminary total skier-visit numbers at North American resorts reached 59.1 million for the 2018-19 winter season, up nearly 11 percent compared to the 2017-18 total of 53.3 million visits. It ranks as the fourth most total visits since NSAA began tracking visitation in 1978-79. Abundant snowfa...

NSAA Launches Mountain Foundation

SAM Magazine—Lakewood, Colo., April 30, 2019—The National Ski Areas Association (NSAA) has launched the Mountain Foundation, a 501(c)3 non-profit dedicated to providing educational opportunities to the next generation of snowsports industry leaders. The foundation will award grants to ski industry employees so they can experience educational op...

Deirdra Walsh Appointed VP and GM of Northstar

SAM Magazine—Broomfield, Colo., April 30, 2019—Vail Resorts (VR) named Deirdra Walsh, a 17-year travel and tourism industry veteran, the new vice president and general manager of Northstar California Resort on April 25, 2019. Walsh formerly served as the senior director of mountain dining at Park City Mountain in Utah. In her new role, Wal...

Vail Resorts Up in Revenue and Visits for 2018-19

SAM Magazine—Broomfield, Colo., April 29, 2019—After a rough start to the season, Vail Resorts (VR) is up year-over-year at its North American mountains for the period from the beginning of the ski season through April 21, 2019. Rob Katz, chief executive officer, said, "We are pleased with our overall results as the 2018-19 North American ski...

Snow People – April 2019

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry.MARK SEITER and GREG RALPH, Angel Fire Resort, N.M.Mark Seiter was named Angel Fire Resort’s new CFO, and Greg Ralph was named the new director of marketing. Both Seiter and Ralph will report to Angel Fire CEO John Kitts. Seite...

International Report on Mountain & Snow Tourism Published

SAM Magazine—Geneva, Switzerland, April 23, 2019—The eleventh “International Report on Mountain & Snow Tourism” has been compiled and published by the Geneva-based consultant and ski business expert Laurent Vanat. The report of the 2017-18 season gives an upbeat picture of the state of the global ski industry for the second consecutive ...

49° North Mountain Resort Sold

SAM Magazine—Chewelah, Wash., April 23, 2019—CMR Lands, LLC has acquired 49° North Mountain Resort from the Eminger family for an undisclosed price. The Emingers have owned and operated the northeast Washington resort since 1996. John Eminger will stay on as general manager. CMR Lands also owns Silver Mountain in Idaho. During their 23 years...

New Sessions, Big Turnout at 42nd Annual LMS

SAM Magazine—Hancock, Mass., April 23, 2019—More than 400 ski area operations professionals, industry suppliers, and experts from across the country spent three days learning, collaborating, and networking during the 42nd annual Lift Maintenance Seminar (LMS) at Jiminy Peak, Mass., April 16-18. More than a dozen new sessions were introduced amo...

Mountain Travel Symposium: Growth Through Innovation

Special Report by Steven Threndyle What do China, shopping malls, and snowball fights have in common? All three were floated as possible ideas for increasing skiing and snowboarding participation during the Mountain Travel Symposium (MTS) at Whistler-Blackcomb in early April. From the cavernous convention space of the Whistler Conference Centre t...

NASJA Names 2019 Award Winners

SAM Magazine—Ludlow, Vt., April 19, 2019—The North American Snowsports Journalists Association (NASJA) has named the winners of four of its annual awards.  Rick Kahl: Carson White Snowsports Achievement Award NASJA journalist and corporate members voted SAM’s own Rick Kahl as the 2019 Carson White Snowsports Achievement Award reci...

Jason Paterson Named Marmot Basin President and CEO

SAM Magazine—Jasper, Alberta, Canada, April 18, 2019—Longtime Marmot Basin president and CEO Dave Gibson will retire at the end of June after leading the resort for 32 years. Jason Paterson, who has served as vice president of operations and maintenance at Marmot Basin since 2012, will succeed him. “I am both honored and thrilled for the opp...

Western Mountain Lodging Nears Record Levels

SAM Magazine—Denver, April 17, 2019—The only question left about western mountain lodging for the 2018-19 season is how big the record numbers will be—and if the record will be for occupancy, rate, revenue, or all of them.  In the most recent monthly DestiMetrics Market Briefing released by Inntopia, aggregated actual occupancy for the ...

April Snow Showers Bring May Skiing

SAM Magazine—Woodbury, Conn., April 11, 2019—Kicking off in the west this week, an intense spring snowstorm is expected to drop flakes all the way to the Northeast, making the 2018-19 season one that just keeps on giving. And since the snow’s not quitting, neither are resorts. Incredible snowpack has led many areas to extend their seasons and...

Vail Resorts Completes Aussie Purchases

SAM Magazine—Broomfield, Colo., April 9, 2019—Vail Resorts, Inc. has closed on its acquisition of the ski field leases and related infrastructure at Falls Creek Alpine Resort and Hotham Alpine Resort in Victoria, Australia. The closing price was approximately AU$179 million (approximately US$127 million) after adjustments for certain agreed-upo...

SAMMY Leadership Awards, Class of 2019

SAM Magazine—Natick, Mass., April 2, 2019—The 2019 SAMMY Leadership Award winners include a sustainability leader, a change leader, a guest experience guru, and an innovative marketer: Dawn Boulware, Geoff Buchheister, Simon Pagé and Hugh Reynolds. The four, nominated by their peers, have demonstrated the leadership skills needed to help steer...

Nominate a Rising Star for SAM 10 Under 30

SAM Magazine—Natick, Mass., March 29, 2019—Is there a 20-something rising star at your ski area who is poised to make an impact and climb through the ranks? If so, we encourage you to submit a nomination for him or her to be profiled as one of the “10 Under 30” in the July issue of SAM magazine. Nominations are due by April 19.Thi...

Charles Blier Named Mountain Creek VP, General Manager

SAM Magazine—Vernon, N.J., March 29, 2019—Industry veteran Charles Blier is joining the SNOW Operating executive team as vice president and general manager of Mountain Creek Resort, N.J., which SNOW Operating owns and operates. Blier brings more than 30 years of resort operating experience to his role at Mountain Creek, where he previously spen...

Vista Ridge Names Wilson as General Manager

SAM Magazine— Fort McMurray, Alberta, Canada, March 25, 2019—Vista Ridge, an all-seasons park in Alberta, Canada, named Dan Wilson as its new general manager in December 2018. Wilson took over as GM for Kevin Grogan, who stepped back from managing winter operations. Grogan continues as project manager for Vista Ridge’s several capital project...

Snow People – March 2019

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. STEVE BOULANGER, MAINE Sunday River promoted Steve Boulanger to VP of mountain operations. Prior to the promotion, Boulanger served as the ski operations director since 2015, and patrol director before that. He started at S...

Western Destination Lodging on Pace for Record Levels

SAM Magazine—Denver, March 19, 2019—A winter season that began on a downward trend in the wake of last year’s disappointing snow conditions is now moving toward new records for lodging occupancy and revenue, according to the monthly DestiMetrics Market Briefing from Inntopia. DestiMetrics, part of the Business Intelligence platform for Innto...

Former Ski Area in South Dakota Up for Sale

SAM Magazine—Lead, S.D., March 19, 2019—A ski resort in the Black Hills of western South Dakota is up for sale. The former Deer Mountain ski area shut down two years ago while going through bankruptcy proceedings. The current owners, the Milan Investment Club, made repairs and upgraded the water system for the 440-acre property, according to t...

Vail Resorts Resets the Pricing Model

by Evan Reece With a bold announcement last week, Vail gifted the ski industry an opportunity to broadly correct lift ticket pricing problems that have been building for many years, and to more quickly leap toward becoming wholly e-commerce/pre-sale businesses. While the announcement of “Epic for Everyone” paints a picture of some legitimatel...

Learn to Ski and Snowboard Month Surpasses One Million Lessons

SAM Magazine—Salt Lake City, Utah, March 14, 2019—Learn to Ski and Snowboard Month (LSSM) resort partners provided more than 150,000 beginner lessons in January, bringing the total to more than one million lessons provided by the initiative since it launched in 2009. As reported earlier, 6,200 of those lessons were provided on Friday, Jan. 11, ...

SAMMY Award Nomination Deadline is Tomorrow, March 13

SAM Magazine—Natick, Mass., March 12, 2019—The nomination period for the 2019 SAMMY Leadership Awards closes tomorrow, March 13, 2019. SAM encourages members of the winter sports industry to nominate leaders who they believe deserve to be considered for this recognition, and do it today. Now in its 22ndyear, the SAMMY Leadership ...

Indy Pass Targets Independent Areas, Casual Skiers

SAM Magazine—Portland, Ore., March 8, 2019—A planned season pass product called the Indy Pass is partnering with a growing roster of small-to-medium sized independent ski areas with the goal of offering an alternative pass product to casual skiers and riders. Set to go on sale Sept. 1, 2019 for $199, the Indy Pass has 11 western ski areas signe...

Peak, Boyne Resorts Roll Out Multi Area Pass Options

SAM Magazine—West Dover, Vt., March 7, 2019—’Tis the season for season pass sales for 2019-20, and the offers and deals are piling up. Among the latest multi-area companies to unveil their mostly East-facing offers are Peak Resorts and Boyne Resorts. Peak Resorts' Peak Pass, valid at 10+ Eastern, mid-Atlantic, and Midwestern areas, will retu...

Epic and Ikon Unveil 2019-20 Pricing, New Products and Benefits

SAM Magazine—Denver, March 5, 2019—Alterra Mountain Company’s Ikon Pass and Vail Resorts’ Epic Pass are both offering new products, payment plans, and benefits for the 2019-20 season. Both passes went on sale today. Epic Pass The full 2019-20 Epic Pass is $939, the Epic Local is $699, and the Military Pass options are $129 for active and ...

Copper Mountain to Add New Lift, Mid-Mountain Lodge

SAM Magazine—Copper Mountain, Colo., March 5, 2019—Copper Mountain is planning more big capital improvements ahead of the 2019-20 and 2020-21 winter seasons as part of a multi-year, $100 million investment plan by parent company POWDR. Copper will add lift service to the expert high-alpine terrain on Tucker Mountain, construct a new mid-mountai...

Alterra Details $181 Million in Upgrades

SAM Magazine—Denver, March 5, 2019—Alterra Mountain Company will invest $181 million in capital across its 14 North American resorts ahead of the 2019-20 season. This is round two of a multi-year plan totaling $555 million that began before this season, when the company invested $171 million at its resorts. Alterra CEO Rusty Gregory said, “W...

Ski Resorts Experience Strong Presidents’ Day Weekend

SAM Magazine—Ludlow, Vt., Feb. 25, 2019—Resorts across the country experienced historic snow totals and record-breaking visitation numbers through Presidents’ Day weekend and into the holiday week. A generous snowstorm leading up to the holiday and comfortable temperatures had many resorts in the East up over previous years. In the Midwest, ...

Vail Resorts to Acquire Falls Creek and Hotham Ski Resorts in Australia

SAM Magazine—Broomfield, Colo., Feb. 25, 2019—Vail Resorts (VR) has entered into an agreement to acquire Falls Creek and Hotham ski resorts in Australia from Living and Leisure Australia Group (LLA), a subsidiary of Merlin Entertainments, for AU$174 million (approx. US$124 million). The purchase price is based on a multiple of roughly 10-times ...

2019 SAMMY Award Nomination Period Opens

SAM Magazine—Natick, Mass., Feb. 21, 2019—The nomination period for the 2019 SAMMY Leadership Awards is now open. SAM invites members of the winter sports industry to nominate leaders who they believe deserve this recognition, and do it soon—nominations close March 13, 2019.The SAMMY Leadership Awards honor individuals who, at mid-c...

Snow People—February 2019

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. MICHAEL VAN EYCK, The Fairbank GroupMichael Van Eyck has been promoted to the newly created role of chief revenue officer for the Fairbank Group, which owns Bromley, Vt., Jiminy Peak, Mass., and Cranmore, N.H. In his n...

Snow Drives Strong Bookings, Rate Climb at Western Resorts

SAM Magazine—Denver, Feb. 21, 2019—Abundant snowfall in most mountain regions of the West led to strong bookings through January and increased aggregated occupancy and revenues for the month and the season, according to Inntopia's DestiMetrics January briefing. Weather and the economy are combining to create favorable comparisons to last year; ...

Big Plans and a New Pass at Mt. Rose

SAM Magazine—Reno, Nev., Feb. 19, 2019—Mt. Rose Ski Tahoe earned USFS approval for a 112-acre terrain expansion into the Atoma area of the Humboldt-Toiyabe National Forest. The approved amendment to Mt. Rose’s existing special use permit includes 11 trails, two chairlifts, a five-million-gallon water tank for snowmaking, and a skier brid...

Arapahoe Basin To End Pass Partnership with Vail Resorts

SAM Magazine—Keystone, Colo., Feb. 18, 2019—Arapahoe Basin has decided it will not renew its pass partnership with Vail Resorts for the 2019-20 season, citing parking and facility crowding.In a letter to fans and followers, A-Basin COO Alan Henceroth stressed the importance of retaining A-Basin’s culture and vibe. “Looking forward, we striv...

Save the Date: Summer Ops Camp 2019 Heads to Gatlinburg

SAM Magazine—Gatlinburg, Tenn., Feb. 15, 2019—The 10th annual SAM Summer Ops Camp is headed to Gatlinburg, Tenn., Sept. 3-5, 2019. Gatlinburg is a major summer destination and serves as the gateway community to Great Smoky Mountains National Park, the most visited national park in the United States. Gatlinburg and surrounding towns we...

ACCT Conference and Expo 2019

SAM Magazine—Denver, Feb. 13, 2019—Continued growth in the number of businesses getting into the aerial adventure industry was on full display at the 2019 Association for Challenge Course Technology annual conference and expo, held Feb. 7-10 in Denver. More than 1,000 people attended the event, which gathers traditional and commercial aerial ad...

PNSAA Distributes Deep Snow Safety Info

SAM Magazine—Bend, Ore., Feb. 13, 2019—After several feet of snow fell at its member ski areas over the last few days—and with more on the way—the Pacific Northwest Ski Areas Association (PNSAA) proactively distributed a press release defining and outlining the dangers of snow immersion suffocation (SIS). It also included a PDF of a brochur...

Tamarack Plans Significant Upgrades

SAM Magazine—Donnelly, Idaho, Feb. 13, 2019—Tamarack Resort is on the verge of realizing the vision of its founders. Starting this spring, Tamarack will complete the base village projects that were started a decade ago, and re-access 200 acres of skiable terrain by installing a new lift. Tamarack has changed hands several times since its f...

NSAA Winter Conferences Draw Crowds

SAM Magazine—Snowbird, Utah, and Killington, Vt., Feb. 13, 2019—Snow in many regions of the country has ski areas off to a successful start to the season, and the large attendance at both the Eastern and Western National Ski Areas Association (NSAA) Winter Conferences reflected that. Snow was both a blessing and a curse for the 700-plus at...

Sun Valley and Snowbasin to Join Epic Pass

SAM Magazine—Sun Valley, Idaho, Feb. 6, 2019—It’s only the beginning of February and the season pass wars for 2019-20 have already begun. Sun Valley, Idaho, and Snowbasin, Utah, are joining Vail Resorts’ Epic Pass in a “multi-year alliance” starting next winter. Sun Valley is the first Idaho resort to become an Epic Pass partner, and th...

Lindsey Vonn Retires from Racing

SAM Magazine—Park City, Utah, Feb. 1, 2019—The most successful female ski racer in the world, Lindsey Vonn has decided to retire after what will be her eighth World Championships bid in Åre, Sweden, this month. Vonn's achievements are record-setting. She has captured an all-time record 82 women's World Cup races. She is the only American woma...

NSAA Joins Outdoor Trade Associations in Climate Partnership

SAM Magazine—Denver, Jan. 30, 2019—The National Ski Areas Association (NSAA), Outdoor Industry Association (OIA), and Snowsports Industries America (SIA) have formed the Outdoor Business Climate Partnership, an alliance aimed at providing leadership on climate change advocacy and action across the outdoor business sector. The partnership was un...

Cutter’s Camp Registration Open

SAM Magazine—Government Camp, Ore., Jan. 29, 2019—Registration is open for the 17th annual Cutter’s Camp. This year’s event will be held May 13-17, 2019 at Timberline, Mt. Hood, Ore. The five-day spring program for terrain park professionals features on-hill and classroom workshops, including the return of one-on-one on-hill operator coachi...

Peter ‘Mongo’ Schory Receives NSAA Industry Impact Award

SAM Magazine—Lakewood, Colo., Jan. 25, 2019—The National Ski Areas Association (NSAA) presented the Ski Industry Impact Award to Peter “Mongo” Schory during the Western Winter Conference and Tradeshow at Snowbird Ski & Summer Resort, Utah this week. Schory is being honored for his significant contributions to snow safety over a long and...

Resorts Participate in National Safety Month

SAM Magazine—Lakewood, Colo., Jan. 25, 2019—January is National Safety Month (NSM), and resorts across the country have been offering safety related events and programs to support the National Ski Areas Association (NSAA) initiative.  In the East, Stratton, Vt., is running a Mountain Safety Passport program and offering guests a limited e...

New Sliders Show Up For LSSD

SAM Magazine—Ludlow, Vt., Jan. 23, 2019—Roughly 6,200 beginner ski and snowboard lessons were taught on Jan. 11, 2019, the first national Learn to Ski and Snowboard Day (LSSD), with many resorts offering discounts and deals to encourage participation. The day was a new initiative as part of Learn to Ski and Snowboard Month (LSSM).The participat...