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SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp
SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America. Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...
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SAM Magazine—Petite-Rivière-Saint-François, Quebec, June 8, 2022—Le Massif de Charlevoix has signed a three-year agreement with the Mountain Collective, according to Radio Canada. Le Massif is the first eastern Canadian ski area to join the pass coalition, which includes 22 other properties across North America. “This is part of our busine...
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news, awards, and obits, we celebrate the people that make this industry thrive. PEOPLE JJ TOLAND, SUGARBUSH, VT Sugarbush Resort has brought on JJ Toland as vice presiden...
SAM Magazine—Victoria, Australia, June 8, 2022—The winter season has begun in the Southern Hemisphere. Historically early and abundant snowfall this year in Australia has allowed several ski areas to drop ropes ahead of the traditional June 11-13 opening weekend. Courtesy of Falls Creek Resort's Instagram Mount Hotham in Victoria opened June ...
SAM Magazine—Beaupré, Quebec, June 3, 2022—The preliminary results of the 34th Economic and Financial Study of Ski Areas show 6.3 million visits were recorded at Quebec ski areas during the 2021-22 winter season, an increase of 3 percent compared to 2020-21. The recipient of the Réal-Boulanger Award, Mr. Eddy Zajac, surrounded by Mr. Yves Jun...
SAM Magazine—Cambridge, Vt., June 2, 2022—Many of North America’s resorts opened later than they would have liked this winter, but a few standout areas made up for the deficit and leveraged late-season snow to offer late-season turns. There are a still a handful of resorts across the country operating after Memorial Day Weekend, and a few hon...
SAM Magazine—Natick, Mass., May 31, 2022—Six lift maintenance teams have been chosen to participate in the second annual Rise Up Challenge, supported by Leitner-Poma of America (LPOA): Arizona Snowbowl, Ariz.; Boston Mills Brandywine, Ohio; Magic Mountain, Vt.; Whistler Blackcomb, B.C.; WinSport, Alberta; and Winter Park, Colo. The teams are co...
SAM Magazine—Little Cottonwood Canyon, Utah, May 31, 2022—One of the two new tram cabins being installed at Snowbird, Utah, fell to ground on Saturday, May 29, leaving it damaged beyond repair. The cabin was being lifted by a crane onto the hanger when it fell, according to Snowbird general manager Dave Fields, who said he is grateful no one wa...
SAM Magazine—Lutsen, Minn., and Wausau, Wis., May 25, 2022—Charles Skinner, the owner of Minnesota’s Lutsen Mountains Ski Area and Wisconsin’s Granite Peak Ski Area, has entered a definitive purchase agreement to acquire all of the assets of Big Snow Resort, including more than 1,000 acres of private land, from owner Art Dumke. Big Snow Res...
SAM Magazine—Denver, May 25, 2022—Alterra Mountain Company president Jared Smith will be promoted to chief executive officer, effective Aug. 1, 2022. Current CEO Rusty Gregory will step back from day-to-day operations to become vice chairman of the board. Smith joined Alterra Mountain Company in June 2021, tasked with operating and further dev...
SAM Magazine—Boulder, Colo., May 24, 2022—Outside Inc., owner of several active outdoor media brands and related publications, including SKI magazine, will reduce print production by 80 percent across the company, according to internal communications from company leadership. This includes reducing SKI to one print issue a year, plus the annual ...
SAM Magazine—Nashville, Tenn., May 24, 2022—The National Ski Areas Association (NSAA) held its annual national convention in person for the first time since 2019, and more than 870 ski area operators, industry suppliers, association representatives, and other mountain resort industry people came out for the event in Nashville, Tenn., May 12-15,...
SAM Magazine—Vadito, N.M., May 18, 2022—The largest recorded fire in New Mexico history is threatening two prominent ski resorts and potentially a third. Sipapu and Angel Fire are implementing action plans to mitigate imminent danger from the merged Calf Canyon and Hermit Peaks fires, while Taos Ski Valley is monitoring fire activity. At Sipapu...
SAM Magazine—Bolton, Vt., May 18, 2022—Bolton Valley, Vt., chief financial officer and finance director Nathaniel Mathes will assume the role of vice president and chief operating officer for the company, effective immediately. Mathes had spent eight years as Bolton Valley’s finance chief, and now shifts to overseeing all operating department...
SAM Magazine—Lakewood, Colo., May 13, 2022—U.S. ski areas saw a record 61 million skier visits for the 2021-22 season, an increase of 3.5 percent year over year, according to data from the National Ski Areas Association (NSAA). The Rocky Mountain region reported a record high number of skier visits, totaling 25.2 million visits. The Northeas...
SAM Magazine—Winter Park, Colo., May 12, 2022—Western mountain destination lodging properties posted several new all-time records for winter season occupancy, daily rates, and revenue, according to the most recent Monthly Market Briefing from DestiMetrics, the business intelligence division of Inntopia. For the first time since early 2021, thou...
