• Marketing
• Lifts

SAM Magazine—Jay, Vt., Sept. 22, 2022—Pacific Group Resorts Inc. (PGRI) does not plan to make any immediate changes to Jay Peak’s pass products, management, or infrastructure for the 2022-23 season. PGRI made the winning bid to purchase Jay Peak for $76 million in a Sept. 8 auction with multiple bidders. The acquisition is expected to close ...

• Ski Area Profiles
• Marketing

SAM Magazine—Park City, Utah, Sept. 20, 2022—The U.S. Ski & Snowboard Hall of Fame has selected nine individuals for induction next March. The athletes and sport builders in the class of 2022 were selected by a national panel of voters. The inductees include X Games gold medalist, U.S. Open champion and Boarding for Breast Cancer pioneer T...

• Miscellaneous
• Ski School

SAM Magazine—Aspen Snowmass, Colo., Sept. 20, 2022—The Mountain Collective Pass has added Sugar Bowl, Calif., to its now 25-destination roster. The Tahoe resort joins Sun Valley, Snowbasin, Marmot Basin, and Le Massif de Charlevoix as new partners for upcoming season.  “We’ve been patiently waiting to join a collection of resorts with an ...

• Miscellaneous
• Marketing

SAM Magazine—Portland, Ore., Sept. 16, 2022—After adding 40 partner resorts since the end of the 2021-22 season, the Indy Pass now has 96 alpine ski areas on-board offering two days of access each to Indy Pass holders, plus 14 cross-country ski areas. This dramatic growth has led to a dramatic increase in sales of the product, too. Year-to-date...

• Miscellaneous
• Ski Area Profiles

The four-season masterpiece of Quebec’s Tremblant resort was the host site of this year’s SAM Summer Ops Camp—an immersive, multi-day event designed to help ski area operators grow their summer business—Sept. 7-9. More than 80 operators, vendors, and experts were in attendance to experience a variety of unique activities, learn from several...

• Ski School
• Miscellaneous

SAM Magazine—Winter Park, Colo., Sept. 15, 2022—Ongoing growth and strength in daily room rates continued to defy expectations at Western mountain destinations in August, while the booking pace reversed eight consecutive months of declines and exceeded the pace set in both August 2019 and 2021, according to the monthly report from DestiMetrics,...

• Miscellaneous

SAM Magazine—Bridgton, Maine, Sept. 15, 2022—Maine's Shawnee Peak will return to its original namesake, Pleasant Mountain, a move that honors its 84-year history and the mountain it calls home, said resort officials.  "It gives me great pleasure to return to our original name and to know that this ski area is poised for a great future, so ot...

• Ski Area Profiles
• Miscellaneous

SAM Magazine—McCall, Idaho, Sept. 12, 2022—The Forest Service has declared the Rainbow Fire to be officially under control, five days after lightning sparked the blaze at the top of the mountain.  The Rainbow Fire began on the evening of Sept. 7. Initial attack efforts kept the fire from spreading beyond the upper Hidden Valley area, ungroome...

• Area Management
• Ski School

SAM Magazine—McCall, Idaho, Sept. 8, 2022—Forest Service firefighters are working to suppress a fire burning near the top of Brundage Mountain, with multiple crews attacking from the ground and the air. The fire is burning inside the area's permit area, in the Hidden Valley area and the Hidden Valley cliffs, to the north and just outside of Bru...

SAM Magazine—Wakefield, Mich., Sept. 8, 2022—The freshly rebranded Snowriver Mountain Resort (previously known as Big Snow Resort, and including the areas of Blackjack and Indianhead) has hired Benjamin Bartz as general manager. The news follows the completion of the acquisition of Big Snow by Charles Skinner, Jr., and his company, Midwest Fam...

• Personnel Issues
• Ski Area Profiles

SAM Magazine—Denver, Sept. 8, 2022—Alterra Mountain Company has acquired Ski Butlers, a leading ski equipment rental and delivery service based in Utah. Ski Butlers will remain a standalone business with ongoing operations in 50 worldwide ski destinations while maintaining its current staff and leadership. Alterra hopes to expand the service t...

• Area Management

PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing...

• Lifts

Shanty Creek Resort and Hotel in Bellaire, Mich., became a vibrant scene of excitement for the winter season ahead during the annual Midwest Ski Areas Association Summer Meeting and Tradeshow Aug. 21-24, 2022. The event drew nearly 300 members for educational sessions, networking opportunities, and a tradeshow with 57 exhibitors. The conference ki...

• Marketing
• Personnel Issues

SAM Magazine—Portland, Ore., Sept. 6, 2022—Bluebird Backcountry, Colo.; Chestnut Mountain, Ill.; and Snowriver, Mich., have joined the Indy Pass starting in winter 2022-23. With the additions, Indy Pass holders will have two days of access to 96 alpine ski areas and 13 Nordic ski areas in North America and Japan. "The addition of Chestnut and ...

• Miscellaneous

SAM Magazine—Hunter, N.Y., Sept. 6, 2022—Vail Resorts, in partnership with SAM magazine and Ski NY-Ski PA, has invited pro skier Drew Petersen to share the story of his mental health journey on Sept. 19 at 4 p.m. EDT during the Ski NY-Ski PA Expo at Hunter Mountain, N.Y.  The session will also be broadcast on Zoom as part of a special...