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  • Pacific Group Resorts, Inc. Submits Top Bid for Jay Peak at $76 Million

    PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...

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Alpine-X Proposes Second Indoor Ski Area for Texas

SAM Magazine—McLean, Va., March 2, 2022—Alpine-X, a Virginia-based developer with plans to build 20 indoor snowsports resorts across North America, has signed a letter of intent to co-develop its second location in Texas. Its flagship indoor resort, projected to open in early 2025, is in its first phase of development in the Washington D.C. ar...

Indy Pass Holds Prices for 2022-23, Introduces Mega Switch Pass

SAM Magazine—Portland, Ore., March 2, 2022—Pricing for 2022-23 Indy Pass products will not increase from 2021-22, but new this year is a $20 discount incentive for mega pass holders to switch to Indy Pass. All 82 current resort partners are expected to return next season. A final resort roster with blackout dates will be released May 1. The ne...

Sleeping Giant Fundraising to Support Ukraine

SAM Magazine—Cody, Wyo., March 1, 2022—Sleeping Giant ski area launched a fundraising campaign on Feb. 27 to support Ukraine’s army amid the ongoing Russian invasion. The ski area will give 100 percent of ticket sales for Saturday, March 5, directly to Ukraine’s army through a fund set up by the National Bank of Ukraine.  Sleeping Giant o...

Snowbird to Get New Trams, First in the United States with Rooftop Balcony

SAM Magazine—Snowbird, Utah, March 1, 2022—Snowbird will upgrade its Aerial Tram with new Doppelmayr cabins this spring. The cabins, which will feature a summer rooftop balcony and glass floor panels, will be the first of their kind in the United States. After two years of planning, the new tram cabins have been completed in Olten, Switzerland...

Alterra Plans $344 Million in Capital Improvements

SAM Magazine—Denver, Colo., Feb. 28, 2022—Alterra Mountain Company plans to invest $344 million in capital improvements for winter 2022-23, its biggest single year investment since the company was formed. The plan includes $237 million in resort development, with $93 million in increased capacity and terrain expansion, $91 million in skier ser...

Gondola Cabin Detaches in High Winds at Sunday River

SAM Magazine—Newry, Maine, Feb. 25, 2022—A strong wind gust caused a gondola cabin to misfeed into the top terminal and detach from the haul rope of the Chondola lift at Sunday River, Maine, at 5:37 p.m., Tuesday, Feb. 23. The cabin fell approximately 10 feet to the ground. The 17-year-old guest inside sustained minor injuries, and was release...

Shuttered Toggenburg Up For Sale

SAM Magazine—Fabius, N.Y., Feb. 24, 2022—Intermountain Management president Peter Harris acquired Toggenburg Mountain in August 2021 for $750,000, and immediately shuttered the ski area to reduce competition for his company’s other two upstate New York ski areas, Song Mountain and Labrador Mountain. According to a report from Syracuse.com/Th...

USSS Alpine Director Hunt Resigns

SAM Magazine—Park City, Utah, Feb. 24, 2022—Jesse Hunt will step down as alpine director for U.S. Ski & Snowboard (USSS), effective July 1, 2022. The organization said Hunt will stay on to ensure a smooth transition as it actively recruits for his replacement.  “Jesse has been an important leader of the U.S. Alpine Ski Team for many yea...

Sommets Co-Founder Louis Dufour Dies

SAM Magazine—Terrebonne, Quebec, Feb. 21, 2022—Quebec ski industry pioneer and Les Sommets co-founder Louis Dufour died Feb. 19, 2022. Dufour led Les Sommets, the largest private ski resort ownership group in Quebec, for 50 years prior to his death. Dufour was a visionary in the Quebec ski industry. His group Les Sommets today owns Sommet Sain...

Omicron Surge Dampened Destination Visits in January

SAM Magazine—Winter Park, Colo., Feb. 16, 2022—Momentum from the red-hot holiday season turned cool in early January as a surge in new cases of the Omicron variant put a damper on short-lead bookings, according to the most recent Monthly Market Briefing released by DestiMetrics, the business intelligence division of Inntopia. Aspen SnowmassA re...

Big Plans for Big Sky, New Tram and Two-Stage Gondola in Works

SAM Magazine—Big Sky, Mont., Feb. 15, 2022—Boyne Resorts is looking to transform access to Big Sky’s Lone Peak with a new base-to-summit lift network that includes a two-stage gondola and a higher-capacity tram. The multi-year project is the final phase of the Big Sky 2025 master plan. “The new lift system from the base area to the summit ...

Sunlight Is First Colorado Resort to Join Indy Pass

SAM Magazine—Portland, Ore., Feb. 15, 2022—Sunlight Mountain has become the first Colorado ski area to join the Indy Pass. For the remainder of winter 2021-22 and the entire 2022-2023 season, Indy Pass holders will get two days at Sunlight with no blackout dates.  “The timing was right for Sunlight to go Indy,” said Sunlight marketing and...

Aspen Skiing Co. Gives Company-Wide $3/Hr Raise

SAM Magazine—Aspen, Colo., February 11, 2022—Aspen Skiing Company (Ski Co.) said Thursday it will give all salaried and hourly employees a $3/hr raise, effective Sunday, Feb. 13. The move boosts starting pay to $20/hr for most hourly employees and represents an annual increase of $6,240 for those in salaried positions. “This is an investment...

Maine Ski Area’s $113 Million Redevelopment Plan to Face Public Hearing

SAM Magazine—Greenville, Maine, Feb. 10, 2022—The Maine Land Use Planning Commission voted unanimously on Wednesday to hold a public hearing on the proposed $113.5 million expansion to the Big Squaw Mountain ski area in Piscataquis County, Maine.  Developer Big Lake Development LLC has proposed a two-phase project that would expand the resor...

SAM Gives Back

SAM Magazine—Natick, Mass., Feb. 10, 2022— SAM Magazine has raised over $2,500 for non-profit causes since November 2021. Those proceeds, a percentage of SAM Magazine subscriptions and Summit Series Leadership Bootcamp registration, will be donated to four 501(c)3 organizations: Share Winter, Winter4Kids, the National Brotherhood of Skiers,...

Will the Spirit and Frontier Airline Merger Drive Skier Visits?

SAM Magazine—Denver, Colo., Feb. 10, 2022—In a $6.6 billion deal expected to close in the second half of 2022, Spirit Airlines will merge with Frontier, giving Denver-based Frontier Airlines the controlling stake in the combined entity. The merger of these two major discount airlines will form the fifth largest airline in the United States and ...

Cutter’s Camp is Back In-Person, Registration Now Open

SAM Magazine—Natick, Mass., Feb. 3, 2022—Registration is open for the 18th spring session of Cutter's Camp, May 16-20, 2022, at Timberline, Mt. Hood, Ore. The five-day program for terrain park professionals features on-hill and classroom workshops, including the return of one-on-one customized operator coaching. The program will cover all ...

SAM Terrain Park Contest Winners

SAM Magazine—Natick, Mass., Feb. 4, 2022—Nearly 2,500 votes were cast in the 15th annual SAM Terrain Park Contest, in which a total of 40 entries from ski areas around the world looked to earn the top spot in one of the three contest categories: Bread and Butter, Terrain Park Feature, and, new this year, Park Edit. Some of the resort-submit...

Bartels Promoted, Cook to Lead Seven Springs, Laurel Mountain, and Hidden Valley

SAM Magazine—Broomfield, Colo., Feb. 4, 2022—There are leadership changes in the works at Vail Resorts’ (VR) eastern properties: Mount Snow, Vt., general manager Tracy Bartels will become vice president of maintenance, planning and project management this Tracy Bartelsspring, joining VR’s mountain division senior leadership team; and Roundt...

Brandon Swartz Named as Attitash GM

SAM Magazine—Bartlett, N.H., Feb. 3, 2022—Brandon Swartz is moving back east to become the new general manager at Vail Resorts-owned Attitash, N.H., starting Feb. 7. Swartz is a New England native, but his ski industry career has taken him all over the country. Most recently, he had served as the GM at Hidden Valley, Mo., since November 2020. ...

I AM a Snowmaker 2022: And the Winner is…

SAM Magazine—Natick, Mass., Jan. 28, 2022—A record 16,000 votes were cast during the 11-day voting period in the 2022 HKD I AM a Snowmaker contest. This year’s contest showcased seven regionally diverse snowmaking teams from across North America: Boler Mountain, Ontario; Crystal Mountain, Mich.; Camelback Mountain, Pa.; Mountain High, Calif.;...

Share Winter and Motel 6 Partner on Snowsports Accessibility Initiative

SAM Magazine—Providence, R.I., Jan. 28, 2022—In an effort to improve snowsports accessibility, Share Winter Foundation has partnered with Motel 6 to provide mountain access and bring awareness to skiing and riding cost-barriers and the affordable options that exist to minimize them. “With Motel 6 as our very first lodging partner, we are tea...

Cross Country Ski Areas Off to a Good Start

SAM Magazine—Woodstock, Vt., Jan. 27, 2022—Season pass sales, demand for rental equipment, and lesson sales are all up at a majority of North American cross country ski areas as of Jan. 15, according to the results of a survey conducted in early-January by the Cross Country Ski Areas Association (CCSAA) and Snow Sports Insights.  The survey w...

Major Improvements Planned for Gore Mountain’s North Creek Ski Bowl

SAM Magazine—North Creek, N.Y., Jan. 27, 2022—Plans were unveiled this week for a new base lodge, a unique aerial attraction, a new chairlift, and additional ski terrain for the North Creek Ski Bowl area of New York’s Gore Mountain, which is owned and operated by the state-run Olympic Regional Development Authority (ORDA). Officials are seeki...

Camelback Resort to Provide Season Passes for Winter4Kids Participants

SAM Magazine—Tannersville, Pa., Jan. 25, 2022—Camelback Resort and Winter4Kids have partnered on a new initiative to support skiers and snowboarders from diverse economic, racial, and ethnic backgrounds. A beginner lesson at Winter4KidsThe initiative will provide three years of season passes, and other opportunities, to graduates of the Winter4...

Resorts Report Strong MLK Weekend Visitation

SAM Magazine—Cambridge, Vt., Jan. 21, 2022—After a break following the busy Christmas period, ski areas are again reporting strong business over the MLK holiday weekend, partially due to favorable weather and continued pent-up demand for outdoor activity. Although resorts still faced a mixed bag of challenges due to staffing shortages, cold tem...

Snow People — Winter 2022

In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news, awards and obits. We celebrate the people that make this industry thrive.     People GREG GAVRILETS, MT. ROSE SKI TAHOE, NV Greg Gavrilets will take over as gener...

Club Med is Shaking Up the North American Ski Resort Experience

SAM Magazine—Petite-Rivière-Saint-François, Quebec, Jan. 21, 2022—Club Med’s first North American property at a mountain resort since the early 2000s is up and running slopeside at Canada’s Le Massif ski area. A Club Med group warms up with their ski guide slope side outside the base area building. With plans for a second North American...

Outsiders Network Aims to Diversify Outdoor Media, Marketing

SAM Magazine—Whistler, B.C., Jan. 20, 2022—Outsiders Network is a new online marketplace designed to connect brands with a diverse pool of outdoor talent and support, including athletes, models, actors, photographers, cinematographers, hair/makeup, and wardrobe crew who all specialize in shooting for media outside. The vetted talent is compris...

Wild Mountain to Install 40-Kilowatt Solar Array

SAM Magazine—Taylors Falls, Minn., Jan. 20, 2022—Wild Mountain is installing a 40-kilowatt solar array this spring. In 2021, Wild Mountain became the first CarbonNeutral Certified ski area in North America, and this solar investment aims to help the mountain continue to drive down its overall carbon usage. Wild will work with Cedar Creek Energ...

Local Lodge Owners to Acquire White Pine Ski Resort

SAM Magazine—Pinedale, Wyo., January 19, 2022—The owners of Lakeside Lodge in Pinedale, Wyo., Audrey and Kyle Odermann, have entered into a contract to purchase all assets of nearby White Pine Ski Resort from majority owners Robyn and Alan Blackburn, pending issuance of a new U.S. Forest Service special use permit for the new owners to operate ...

Happy Holidays for Western Destinations

SAM Magazine—Longmont, Colo., Jan. 18, 2022—December occupancy at Western destinations was up 11.7 percent compared to pre-pandemic 2019, and up 37 percent from December 2020, according to the latest report from DestiMetrics, the business intelligence division of Inntopia. As of Dec. 31, the average daily rate (ADR) for the month was up 40 per...

Park City Patrol Union Votes Yes on New Contract

SAM Magazine—Park City, Utah, Jan. 17, 2021—The Park City Professional Ski Patrol Association (PCPSPA) voted to approve a new contract with Vail Resorts (VR) on Friday. The union agreed to a base wage of $15 an hour, with $1 an hour incentive for patrollers who work some shifts out of both Park City Mountain Resort base areas, Canyons Village a...

Jim Vick Promoted to GM of Lutsen Mountains

SAM Magazine—Lutsen, Minn., Jan. 17, 2022—Lutsen Mountains has promoted director of operations and marketing Jim Vick to serve as the resort’s new general manager. Assistant director of operations and marketing Amanda Plummer was promoted to the role of assistant general manager. The promotions followon the heels of president Charles ...

Supreme Court Stays OSHA Vax Mandate

SAM Magazine—Washington, D.C., Jan. 14, 2022—The Supreme Court issued a decision staying the Occupational Safety and Health Administration’s (OSHA) mandate that employers with 100 or more employees require their workers to be vaccinated or produce a negative Covid-19 test on a weekly basis.  "This is helpful news to ski areas, who are fac...

Park City Patrollers Union to Vote on Vail Offer

SAM Magazine—Park City, Utah, Jan. 14, 2022— The Park City Professional Ski Patrol Association (PCPSPA) and Vail Resorts (VR) reached a tentative agreement Wednesday night after an hourslong bargaining session, according to a statement.  Union members were expected to vote on the offer Thursday night, Jan. 13. Until the vote is tallied, spec...

Vail Resorts Visitation Down for Start of Season

SAM Magazine—Broomfield, Colo., Jan. 14, 2022—Vail Resorts reported a drop in visitation and an uptick in revenue for the season-to-date period ended Jan. 2, 2022. The depressed visitation numbers, in particular, sit in juxtaposition to the portrait in the news of epic lift lines and crowded slopes at the company’s resorts over the Christmas ...

Covid Impacts Quantified in Quebec Ski Areas Study, Visits Up

SAM Magazine—Terrebonne, Quebec, Jan. 13, 2022—While Quebec ski areas were able to open and stay open for the 2020-21 winter season, financial results unveiled as part of the “Economic and Financial Study of Quebec Ski Areas” show that several lines of business were down dramatically year-over-year as a result of Covid operating limitations...

Pettigrew Out at Stevens Pass, Fortune Named Interim GM

SAM Magazine—Leavenworth, Wash., Jan. 12, 2022—The ongoing operational and guest experience challenges at Vail Resorts-owned Stevens Pass, Wash., appear to have necessitated a change in leadership.Tom Fortune Tom Fortune, general manager of Heavenly, Calif., also owned by Vail Resorts, shared a message as the “new interim general manager of S...

Snowmaking Pipe Ruptures at Beech Mountain, Two Guests Injured

SAM Magazine—Beech Mountain, N.C., Jan. 11, 2022—A snowmaking pipe under a chairlift at Beech Mountain ruptured on Friday, Jan. 7, blasting guests passing over it with water. Several people were caught in the high-pressure spray as the lift kept spinning, while others jumped 25 feet from the chair to avoid the water. Two guests were transported...

Loaded Chair Detaches, Falls at Wildcat

SAM Magazine—Pinkham Notch, N.H., Jan. 10, 2022—On Saturday, Jan. 8, a chair carrying a 22-year-old snowboarder on the Snowcat triple at Wildcat Mountain, N.H., detached from the haul rope and fell nearly 10 feet to the ground. The guest was taken to a nearby hospital with serious rib injuries. According to state fire marshal Sean Toomey, the ...

2022 “I AM a Snowmaker” Voting is Now Open

SAM Magazine—Natick, Mass., Jan. 10, 2022—Online voting for the 2022 HKD and SAM “I AM a Snowmaker” contest is now open through midnight (EST) on Friday, Jan. 21. Since it debuted the winter of 2013-14, the annual I AM contest—sponsored by HKD Snowmakers—has highlighted the hard work, determination, and camaraderie of snowmakers, reco...

Holiday Period Turbulence and Triumph

SAM Magazine—Cambridge, Vt., Jan. 7, 2022—While many resorts grappled with the impacts of the Omicron surge over the holiday season, which left operators with already-reduced workforces even shorter staffed, visitors still flocked to the mountains in earnest to participate in their favorite winter activities. Angel Fire Fireworks 2022Extreme we...

Covid Keeps Magic Mountain Closed Today

SAM Magazine—Londonderry, Vt., Jan. 7, 2022—Magic Mountain, Vt., was not able to open today as planned after a member of its ski patrol tested positive for Covid yesterday, leaving the ski area with too few patrollers to safely operate. The news was shared last night in an online “Alpine Update” from Magic Mountain president Geoff Hatheway,...

Jiminy Peak Snowmaker Dies After On-Hill Accident

SAM Magazine—Hancock, Mass., Jan. 6, 2022— Jiminy Peak, Mass., snowmaker Kimberlee Francoeur, 30, of Lanesborough, Mass., died after a snow groomer operator reportedly backed into the snowmobile she was operating during the day on Tuesday, Jan. 4. The Berkshire District Attorney’s office and Massachusetts State Police are investigating the in...

Skinner Acquires Full Ownership of Lutsen Mountains

SAM Magazine—Lutsen, Minn., Jan. 6, 2022—Charles Skinner is now the sole owner and president of Lutsen Mountains, Minn., after acquiring co-president Tom Rider’s 50 percent ownership interest in the resort. The stock purchase was made under a process initiated by Rider pursuant to a longstanding buy-sell agreement between the parties. The sp...

Vail Resorts' Rough Holiday

SAM Magazine—Longmont, Colo., Jan. 5, 2022—Staffing shortages, large crowds, long liftlines, limited terrain, overflowing parking lots, Covid restrictions, and more plagued many resorts during the holiday season, but none more so than Vail Resorts. Across its network of resorts, VR seemed to fare worse than many other resorts—and has dominate...

Crystal Mountain Implements Parking Reservations

SAM Magazine—Enumclaw, Wash., Jan. 5, 2022—In response to high demand, especially amid ongoing snowfall, Crystal Mountain, Wash., will implement a reservations system for its limited on-resort parking on Fridays, Saturdays, and Sundays for the rest of the season, beginning Jan. 15. It is also “significantly increasing” the use of its overfl...

Snowcats Save Christmas at Kimberley

SAM Magazine—Kimberley, B.C., Jan. 4, 2022—After a suspicious Dec. 18 fire destroyed the control system for the main chairlift at Kimberley Alpine Resort, the ski area managed to find an innovative workaround just in time for the holidays. The disabled chair is the only lift out of the base area village, but with help from neighboring resorts R...

Covid Spikes at Killington

SAM Magazine—Killington Vt., Jan. 3, 2022—A special testing site opened at Killington Resort on Sunday after 5 percent of its staff contracted Covid over the holiday period.  The Vermont Department of Health confirmed that, as of Thursday, 86 Killington employees had tested positive, making this the largest known outbreak currently affecting ...

Resorts Respond to Boulder-Area Fires

SAM Magazine—Superior, Colo., Jan. 3, 2022—In response to the wildfire disaster that struck Boulder County just before the new year, local Powdr-owned resorts Copper Mountain and Eldora Mountain are launching an initiative to provide financial relief for those impacted. A view of a Boulder County neighborhood that was destroyed by a wildfire i...

NSAA Cancels Winter Shows

SAM Magazine—Lakewood, Colo., Jan. 3, 2022—The National Ski Areas Association (NSAA) has cancelled its in-person Western and Eastern Winter Conferences and Tradeshows, scheduled for mid-January at Snowmass, Colo., and early-February at Killington, Vt., respectively. The cancellations come as Covid cases surge across the country. Member feedba...

Wintergreen Suspends Ops Due to Unseasonable Temps

SAM Magazine—Wintergreen, Va., Dec. 31, 2021—Due to unseasonably warm temperatures, Wintergreen Resort in Virginia temporarily suspended skiing and snowboarding operations Dec. 29. “While we wish our mountain was completely covered in snow with all outlets and operations in full swing, we are weathering the weather (or lack thereof), with ou...

Historic Snow for Cali Resorts Complicates Start of Holidays

SAM Magazine—Norden, Calif., Dec. 29, 2021—“WE ARE BURIED—it feels like March,” said Sugar Bowl general manager Greg Dallas on Tuesday as the resort was preparing to reopen after a historic, multi-day winter storm dropped more than 10 feet of snow since Christmas Eve, closing highways and forcing Sugar Bowl and several other California re...

Ski Areas Respond Mid-Holiday as Covid Surges

SAM Magazine—Ludlow, Vt., Dec. 29, 2021— In the middle of a busy holiday period, ski area operators in some pockets of the country are being forced to respond to growing regional Covid case numbers and outbreaks among staff with policy updates and operational changes .  At this time last year, Covid infection rates were trending flat or down....

PSIA-AASI Launches New Resource for Teaching Kids

SAM Magazine—Lakewood, Colo., Dec. 20, 2021— The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) published a new manual, Teaching Children Snowsports, to support instructors in helping kids learn to ski and ride.  With NSAA estimating more than half of ski and snowboard lessons are t...

Schweitzer Opens New Employee Housing

SAM Magazine—Sandpoint, Idaho, Dec. 14, 2021—Schweitzer has converted a former assisted living facility in nearby Sandpoint into employee housing for winter and summer seasonal staff. Schweitzer HR director Scot Auld, Schweitzer CEO and president Tom Chasse, and Schweitzer chief development officer Lance Badger in a room at Schweitzer's Hemlock...

Blacktail Mountain Joins Indy Pass

SAM Magazine—Portland, Ore., December 14, 2021—The Indy Pass has added Montana ski area Blacktail Mountain to its growing list of resorts in the Northern Rockies, bringing its total number of partners to 77 in North America, 81 worldwide.  “We are very excited to join the Indy Pass coalition and look forward to welcoming Indy Pass holders f...

Holiday Survey Indicates Active Season Ahead

SAM Magazine—Cambridge, Vt., Dec. 14, 2021—A newly released study from the Outdoor Industry Association (OIA), Cross Country Ski Areas Association (CCSAA), and Snow Sports Insights (SSI) shows a continuing shift in buying, working, and travel trends towards midweek outdoor participation, increased travel, and online shopping.  Midweek partici...