May 2024
May 2024
FEATURED STORY
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Best and Worst in Marketing 2023-24
Fun and funny, low-key and serious, tone-deaf and forgettable, and everything in between, our panelists explain the various marketing efforts that stood out to them from 2023-24, for better or worse. Well, that was an interesting season—and we’re not referring to the weather. Marketing efforts in 2023-24 ran the gamut, from long-in-development to reactionary, from creative and inclusive to tone deaf and exclusive, from fun and entertaining to low-key and serious. This winter season and beyond didn’t seem to follow any trends or themes, which made it especially interesting from a consumer (and reviewer) standpoint. The following showcases a wide variety of marketing and communi...
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Fun and funny, low-key and serious, tone-deaf and forgettable, and everything in between, our panelists explain the various marketing efforts that stood out to them from 2023-24, for better or worse.
Marketing leaders compliment other ski areas' jobs-well-done.
Post-LSSM, learn-to initiatives remain a key piece of the growth strategy for many ski areas—but there is still work to be done to attract and keep new skiers and riders.
An exploration of the recent sharp declines in national Net Promoter Scores.
How the concept of comfortable carrying capacity can also help with community-wide planning as crowds grow.
Staffers struggle with an unusual question: "Can I grass ski at your resort this summer? I have my own equipment.
SAM and MMGY Origin partnered to produce a new survey and report aimed at providing resort marketers with annual benchmarks for their efforts.
An uneven season informed early 2024-25 pass sales strategies across North America.
Guesstimates for '23-'24 visits, the longest preseason ever, get to know North Carolina ski areas, calling B.S. on ticket sales, and more.
Clever solutons for on-hill signs, sanitary trash cabinet access, and lift chairlift carriers.
The mountain coaster market is expanding and new tech is improving safety and throughput.
How to improve your golf course—and maybe its ranking—without breaking the bank.
Due diligence is the financial foundation of any new building or major renovation project.
