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  • Pacific Group Resorts, Inc. Submits Top Bid for Jay Peak at $76 Million

    PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...

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Free Skiing for Furloughed Workers UPDATED

SAM Magazine—Waitsfield, Vt., Jan. 25, 2019—Several resorts are now offering free skiing and snowboarding to furloughed federal workers during the government shutdown.Angel Fire, N.M., started offering free midweek skiing and snowboarding to affected federal workers on Jan. 12. It appears to be one of the first resorts to make such an offer, an...

Snow People - January 2019

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. This report was written by Katie Brinton. JOE HESSION, N.J. Snow Operating CEO Joe Hession was named the keynote speaker for the 2019 Interski Congress at Pamporovo, Bulgaria, this March. Hession was nominated by the ...

Rucker Named President of Head USA Winter Sports Division

SAM Magazine—Boulder, Colo., Jan. 21, 2019—Head has named Jon Rucker as president of the Head/Tyrolia USA Winter Sports Division. He has been with the company for nearly a decade, and served as vice president for the past seven years.“Jon’s leadership of our Winter Sports Division has helped drive us to record heights," said Head North Amer...

World Snow Day Message Reaches 3.5 Million People

SAM Magazine—Oberhofen, Switzerland, Jan. 21, 2019—The eighth annual World Snow Day held Jan. 20 encouraged would-be winter sports participants to try skiing and snowboarding. Word of the Day's 464 events, from South America to China, reached a reported 3.5 million people in 45 countries. World Snow Day was created by the Internationa...

Western Lodging Trends: Falling Rates, Snow Drive Growth

SAM Magazine—Denver, Jan. 18, 2019—Strategic rate management coupled with widespread snowfall across the western U.S. helped turn December from a challenging month to a revenue winner for mountain lodging properties. According to Inntopia's monthly DestiMetrics Market Briefing, bookings made in December 2018 for arrivals in that month were up a...

Jay Peak Officially on the Market

SAM Magazine—Jay Peak, Vt., Jan. 17, 2019—The court-appointed receiver who’s been overseeing Jay Peak since the resort was seized by the SEC nearly three years ago has put Jay up for sale, with the help of financial services firm, Houlihan Lokey. No sale price has been set, but recent news reports speculate it could be anywhere from $60 ...

Mount Sunapee Wins HKD I AM a Snowmaker Contest

SAM Magazine—Natick, Mass., Jan. 17, 2019—The 2018-19 HKD I AM a Snowmaker contest, showcasing six snowmaking teams from resorts across North America, concluded on Tuesday, Jan. 15. Nearly 4,000 votes were cast over the 12-day voting period, with the Mount Sunapee, N.H., snowmaking crew earning the most votes to emerge as the winner. The crew w...

World Snow Day 2019 Set: 469 Events in 45 Countries

SAM Magazine—Oberhofen, Switzerland, Jan. 14, 2019—The eighth edition of World Snow Day, a FIS (International Ski Federation) initiative aimed at increasing participation in and awareness of winter sports, will take place on Sunday, Jan. 20. The events also promote environmental stewardship, the health benefits of snowsports, and safety. T...

Vail Resorts Reports Visit Rise, Forecast Cut

SAM Magazine—Broomfield, Colo., Jan. 14, 2019‚—Vail Resorts, Inc. (VR), said visits through the holiday period, Jan. 6, were up nearly 17 percent compared to a year ago, and major revenue departments also showed gains. But VR had expected even better results, compared to a relatively poor early season a year ago, and said it now expects resor...

Pierpont Retires, Marquardt Named Doppelmayr VP of Sales

SAM Magazine—Salt Lake City, Utah, Jan. 9, 2019—After more than 40,000 lift rides and 44 years in the business, working at six ski resorts, in five states, and with one Austrian lift manufacturer, F. Scott Pierpont retired from the industry on Dec. 21.“There are many wonderful people who share my passion for skiing in this country, and it has...

Vacationers Made the Holidays Merry for Resorts

SAM Magazine—Ludlow, Vt., Jan. 8, 2019—Americans seemed keen to spend their holiday break this winter on the snow, as resorts across most regions saw an upward trend in visitation and revenue. Whitefish Mountain Resort on December 30, 2018 This was particularly true out west where resorts benefited from ample natural snowfall.The Rockies ...

Purgatory Brings on Dave Rathbun as GM

SAM Magazine—Durango, Colo., Jan. 8, 2019—Dave Rathbun, a snowsports vet with more than 30 years of experience in the resort and hospitality industry, has been named the new general manager of Purgatory Resort in Colorado.Rathbun, a 2010 SAMMY Award winner, got his start at Stratton Mountain, Vt., as a lift attendant. He served in management po...

SAM Terrain Park Contest 2018 Winners

SAM Magazine—Woodbury, Conn., Jan. 3, 2019—Nearly 2,500 votes were cast in the 14thannual SAM Terrain Park Contest, in which a total of 52 entries from ski areas around the world looked to earn the top spot in one of the three contest categories: Bread and Butter, Terrain Park Event, and Terrain Park Feature. The votes have been tallied, and th...

Editors' Picks: Favorite Articles of 2018

        EDITORS' PICKS: As we charge into 2019, we at SAM took a look back at some of our favorite articles from 2018 and selected a top-10 (OK, top 11) list. The list encompasses some of the most important stories that occupied the industry in the past year: • welcoming a new president of NSAA• pursuing market grow...

Voting Begins for the HKD I Am a Snowmaker Contest

SAM Magazine—Natick, Mass., Jan. 4, 2019—Voting for HKD’s I Am a Snowmaker contest opens today and continues through Monday, Jan. 14. Started in the winter of 2013-14, the contest highlights the hard work, determination and camaraderie of snowmakers, and recognizes how critical they are to the success of our industry.Six teams were chosen in ...

Susan Cross Takes Reins as Snowmass GM

SAM Magazine—Snowmass, Colo., Jan. 3, 2019—After more than 23 years working in leadership roles for Aspen Skiing Company, Susan Cross now holds the top spot at Snowmass as the resort’s new general manager. Cross succeeds Steve Sewell, who retired Dec. 31 after a 42-year career with SkiCo. He had served as Snowmass GM since 2006. Cross be...

Peak Resorts Q2 Report: Record Pass Sales, Decreased Operating Expenses

SAM Magazine—Wildwood, Mo., Dec. 21, 2018—Despite growing competition in the Northeast in the multi-resort pass market, Peak Resorts reported record season pass sales through Dec. 17, 2018. Company-wide pass sales were up 36 percent in units and 38 percent in revenue year over year. The company’s flagship Peak Pass product was up 18 perc...

Snow, Rates Drive Bookings at Western Resorts

SAM Magazine—Winter Park, Colo., Dec. 21, 2018—A strong wave of mid-November snowfall from the Sierras to the Rockies gave winter bookings a boost at western mountain resorts. According to the DestiMetrics monthly Market Briefing, bookings made during the month of November for arrivals from November through April rose 12.8 percent compared to t...

Peak Resorts Undergoes Resort Leadership Restructuring

SAM Magazine—Wildwood, Mo., December 21, 2018—Peak Resorts has created several new key roles and appointed new personnel at the corporate and managerial levels to better facilitate operations at its growing portfolio of resorts in the eastern United States.Eric Flynn Jason Boyd has been appointed senior vice president of operations, mid-Atlant...

Snow People – December 2018

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. This report was written by Katie Brinton. MICHAEL HUSSEY, MIDDLEBURY SNOW BOWL, VTMike Hussey has been named director of the Middlebury Snow Bowl and Rikert Nordic Center. He has served as the director of the Nord...

Katz Amsterdam Foundation Grants $2 Million to Emotional Wellness

SAM Magazine—Broomfield, Colo., Dec. 13, 2018—Vail Resorts CEO Rob Katz and his wife, Elana Amsterdam, have awarded 30 grants totaling more than $2 million to support emotional wellness programs in nearly every mountain resort community in which Vail Resorts operates. The grants were issued by the Katz Amsterdam Charitable Trust, which the coup...

Bruce Transue Now Belleayre General Manager

SAM Magazine—Highmount, N.Y., Dec. 13, 2018—This fall, Bruce Transue was named general manager of state-owned Belleayre Mountain Ski Center in New York. The move followed a 36-year run at Hunter Mountain, where Transue served most recently as operations director. While at Hunter, Transue facilitated several significant capital projects, includ...

Vail Resorts Epic Pass Sales Rise 21 Percent

SAM Magazine—Broomfield, Colo., Dec. 7, 2018—Vail Resorts reported a jump of 21 percent in Epic Pass sales through Dec. 2, with revenues rising 13 percent, compared the year-earlier period, according to its latest quarterly report issued today. Total sales are expected to exceed 925,000 units, a significant number considering the competition cr...

Vail Resorts Unveils $180 Million Improvement Plan for 2019-20 Season

SAM Magazine—Broomfield, Colo., Dec. 7, 2018—In its most recent quarterly earnings report, Vail Resorts unveiled plans to invest approximately $175 million to $180 million in capital improvements across its portfolio of 18 mountain resorts ahead of the 2019-20 winter season, and 2019 season in Australia. Projects include ambitious snowmaking up...

Inaugural Northeast Winter Weather Summit

SAM Magazine—Stratton, Vt., Dec. 7, 2018—The inaugural Northeast Winter Weather Summit, held Dec. 2 and 3, drew a mixed group of 70 attendees, including meteorologists, media, resort communicators, ski area association representatives, and industry suppliers for two days of networking, education, and discussions revolving around winter weather ...

Terrain Park Contest Voting Ends Dec. 6

SAM Magazine—Woodbury, Conn., Nov. 30, 2018—Voting closes for the 14thannual SAMTerrain Park Contest on Dec. 6, 2018, which means time is short for participating resorts to encourage their fans and followers to cast their votes online. Entries that earn the most votes in each category—Features, Events, and Bread and Butter—will win pri...

Snowvember Jump-Starts the Season

SAM Magazine—Ludlow, Vt., Nov. 30, 2018, —November 2018, or Snowvember as many are calling it, has been one for the books. Consistent snowfall and cold temps in many regions of ski country this month have combined to help areas open early, open more terrain, and do some pretty good business as a result. Across the country, ski areas saw strong ...

Resort News From Across the Pond

SAM Magazine—Ludlow, Vt., Nov. 30, 2018—While November brought early openings and record snow coverage to large parts of North America, it also ushered in several notable events in Europe: Winter arrived in the Alps, and key resorts have started spinning lifts; the highest gondola in Europe was installed with eco-friendly bona fides; and Cairng...

Patti Duncan Named Snowshoe President and COO

SAM Magazine—Denver, Colo., Nov. 28, 2018—Patti Duncan has been promoted to lead Snowshoe Mountain, W.Va., as its new president and chief operating officer, effective immediately. She has served as interim president since September after Frank DeBerry left to take over as president and COO of Crystal Mountain, Wash. Both resorts are owned by Al...

Summer Lodging Posts Record; Winter Booking Trend Shifting

SAM Magazine—Denver, Nov. 26, 2018—The full summer season from May through October set its sixth consecutive records for occupancy and average daily rate (ADR), while revenue set a seventh consecutive record despite some ups and downs in individual months at Western mountain destinations tracked in the DestiMetrics Market Briefing. Looking ahea...

Jay Gamble Named Ragged Mountain GM

SAM Magazine—Danbury, N.H., Nov. 26, 2018—Industry veteran Jay Gamble will take over as general manager of Ragged Mountain, N.H., following the departure of Ryan Schramm, who was recently named GM of Powderhorn Mountain Resort in Colorado. Both resorts are operated by Pacific Group Resorts.  Most recently, Gamble spent 20 years as general...

Peak Resorts Closes on Acquisition of Snow Time, Inc.

SAM Magazine—Wildwood, Mo., Nov. 26, 2018—Peak Resorts has completed its $76 million acquisition of Snow Time, Inc., which includes three Pennsylvania ski areas—Liberty Mountain Resort, Whitetail Resort, and Roundtop Mountain Resort. The deal expands Peak Resorts’ portfolio to 17 ski areas across the Northeast and Midwest. Prior to closing...

Tamarack Resort Gets New Owners

SAM Magazine—Donnelly, Idaho, Nov. 21, 2018—Tamarack Resort Holdings (TRH), a partnership formed by a group of investors and managers, has acquired Tamarack Resort. The deal is two years in the making, and the transaction is expected to close Nov. 30. Approval for the state lands lease transfer from the Idaho State Board of Land Commissioners c...

Dustin Lyman Named Copper Mountain President and GM

SAM Magazine—Park City, Utah, Nov. 16, 2018—Former Chicago Bears tight end Dustin Lyman is now president and general manager of Powdr-owned Copper Mountain. Lyman, a Boulder, Colo., native, will oversee all resort operations effective immediately. The position opened in July 2018 after longtime GM Gary Rogers stepped down.Lyman brings a wealth ...

Powderhorn Taps Schramm as New GM

SAM Magazine—Mesa County, Colo., Nov. 16, 2018—Powderhorn Mountain Resort has named Ryan Schramm as its new general manager, filling a role that has been vacant since July. The move follows on the heels of Pacific Group Resorts, Inc. (PGRI) taking over operations of the resort, and a new equity partnership aimed at infusing significant capital ...

Ken Rider Named Brundage Mountain GM

SAM Magazine—McCall, Idaho, Nov. 16, 2018—Brundage Mountain Resort has named Ken Rider as its new general manager. Rider first came on board at the resort a year ago as director of marketing and assistant general manager.Rider’s ski industry career began in the late ’90s in a partnerships and promotions role with Intrawest. He then became d...

Man and Mother Nature Combine for Early Openings

SAM Magazine—Ludlow, Vt., Nov. 14, 2018—Cooling temps and pockets of fresh snow have resorts across the country opening early. Parts of the West have received more than five feet of powder in the past few weeks, and in the East snowmakers are working hard to build a base ahead of Thanksgiving. Colorado will have at least twelve ski areas open ...

Outside Lists “America’s 10 Most Eco-Friendly Ski Resorts”

SAM Magazine—Dover, Vt., Nov. 14, 2018—The subject of climate change is now more prevalent than ever, flooding our news feeds and airwaves daily. Rarely is the news inspiring or positive, but a recent article on Outside magazine’s website bucks that trend of doom and gloom promulgated by so many outlets—including itself—by recognizing 10 ...

Ikon Adds, Epic Answers

SAM Magazine—Broomfield and Denver, Colo., Nov. 15, 2018—Yesterday was a busy day in the ongoing tit for tat between Alterra Mountain Company’s Ikon Pass and Vail Resorts’ Epic Pass. Earlier in the day, Alterra added NZSki and its three New Zealand resorts—Coronet Peak, The Remarkables, and Mt. Hutt—and Valle Nevado in Chile as par...

MacPherson, Meyers Earn 2018 BEWI Award

SAM Magazine—Boston, Mass., Nov. 12, 2018—Two of New England’s top ski resort promoters, Bonnie MacPherson, Okemo, Vt., and Tom Meyers, Wachusett Mountain, Mass., shared the 33rd Annual BEWI Award. The duo was feted by 165BEWI Award winners Bonnie MacPherson (left) and Tom Meyers (right) with host Bernie Weichsel. admirers at a luncheon Frida...

SNOW Operating to Acquire Controlling Interest in Mountain Creek Resort

SAM Magazine—Vernon, N.J., Nov. 7, 2018—SNOW Operating has reached an agreement with Mountain Creek Resort, Inc., and the Koffman family to acquire controlling ownership in the operations of Mountain Creek Resort. The Koffmans will remain partners in the ownership, but SNOW Operating will have a controlling position in all operational decisions...

Wisconsin Resorts Inc. Buys Ontario’s Searchmont Resort

SAM Magazine—Sault Ste. Marie, Ont., Nov. 6, 2018—American company Wisconsin Resorts Inc. purchased Searchmont Resort in Ontario, Canada, from the Sault Ste. Marie Economic Development Corporationon Nov. 1. The $2 million deal includes all land, buildings, and equipment. Wisconsin Resorts owns and operates four other ski areas: Alpine Vall...

Cockaigne Delays Grand Reopening

SAM Magazine—Cherry Creek, N.Y., Nov. 6, 2018—Cockaigne Ski Resort in upstate New York was set to spin lifts again this winter for the first time in seven years, but unanticipated challenges have caused a delay of the resort’s grand reopening. Cockaigne closed in 2011 after a fire destroyed its iconic base lodge, which served as the Aust...

Snow Brings Early Openings in Colorado

SAM Magazine—Dillon, Colo., Nov. 6, 2018—A series of storms dropped nearly four feet of snow in parts of the Rockies this past week, priming some Colorado resorts to open earlier and expand accessible terrain.Breckenridge and Keystone, both of which were set to open Nov. 9, will now open Nov. 7 thanks to the new snowfall. Both resorts have rece...

Powderhorn Welcomes New Operator, Investor

SAM Magazine—Mesa, Colo., Nov. 2, 2018—Powderhorn Mountain Resort, Colo., is bolstering its management and financial resources. Owners Andy Daly and Ken, Tom, and John Gart of The Gart Companies have brought on ZOMA Capital of Denver as an equity partner to help fund future upgrades at the resort. The owners have also entered into an operating ...

Snow People - November 2018

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. This report was written by Katie Brinton. JODY CHURICH, PARK CITY MOUNTAIN RESORT, UTAH Jody Churich has become senior director of skier services for Park City Mountain and is responsible for the overall quality ...

NSAA Elects New Board Members Murray and Kryger

SAM Magazine—Lakewood, Colo., Oct. 31, 2018—The National Ski Areas Association (NSAA) has elected two new members to its board of directors: Wesley Kryger, president of Greek Peak and Toggenburg ski areas, and J.R. Murray, GM of the Arizona Snowbowl. In September 2018, Kryger and Murray were voted in to replace two vacancies left by retiring b...

Early-Opening Areas Launch 2018-19 Ski Season

SAM Magazine—Woodbury, Conn., Oct. 31, 2018—It’s the most wonderful time of the year; Halloween decorations are about to come down and snow is in the forecast. Resorts are getting ready to scan passes and spin lifts, with several already open thanks to serious snowmaking and a helping hand from Mother Nature.  Oct. 19 was a busy day acr...

Staff Changes Coming to Vail Resorts’ Northeast Properties

SAM Magazine—Broomfield, Colo., Oct. 26, 2018—After closing on its recent acquisition of Triple Peaks LLC, which includes Okemo, Vt., and Mount Sunapee, N.H., Vail Resorts has created a new “Northeast regional structure,” which entails leadership shuffling, layoffs, and promotions. Doug Pierini, previously VP and GM of Kirkwood, Calif., is...

PSIA-AASI Release New Learn-to Videos and Manual

SAM Magazine—Lakewood, Colo., Oct. 23, 2018—Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) has collaborated with Halley O’Brien Productions and Terrain Based Learning creator SNOW Operating to produce a new three-video series: “How to Ski: A Beginner’s Guide.” The videos are the...

14 Years Later, Antelope Butte to Reopen for Winter

SAM Magazine— Sheridan, Wyo., Oct. 18, 2018—In 2004, a family dispute forced Fun Valley Inc. to shut down the slopes at Antelope Butte ski area. Fourteen years later, Antelope Butte’s lifts will spin again thanks to the hard work of a community coalition, the Antelope Butte Foundation. The foundation has been working since 2011 to reopen Ant...

Killington and Sunday River Opening Friday, First in the East

SAM Magazine—Killington, Vt., and Newry, Maine, Oct. 18, 2018—Killington Resort in Vermont and Sunday River in Maine will be the first mountain resorts in the East to open for skiing and riding when first chairs go up at each area on Friday, Oct. 19. Killington will be open for passholders before opening to the general public on Saturday, and c...

Adventure Park "State of the Industry" Survey Now Open

SAM Magazine—Natick, Mass., Oct. 17, 2018—SAM (Ski Area Management) magazine’s sister publication Adventure Park Insider has launched the 3rdannual State of the Industry survey. This annual effort collects data about summer and aerial adventure operations to help operators benchmark their businesses and inform decisions regardi...

SAM Launches Year Two of Summit Series, Nominate a Mentee

SAM Magazine—Natick, Mass., Oct. 16, 2018—SAM has launched an open call for nominations to become a mentee for the second year of its successful Summit Series. The season-long program, aimed at developing future industry leaders, creates a public dialogue between established and respected industry leaders and up-and-coming resort staffers. Thes...

Western Destination Lodging Trends: Hot Summer, Cool Winter

SAM Magazine—Denver, Oct. 16, 2018—Western destinations are poised to achieve the region’s fifth consecutive summer record for both occupancy and revenues, according to Inntopia's monthly DestiMetrics Market Briefing. As of Sept. 30, occupancy for May through October is up two percent compared to the same time last year. The figure includes b...

Arapahoe Basin to Open Oct. 19, Loveland Oct. 20

SAM Magazine—Arapahoe Basin, Colo., Oct. 16, 2018—Arapahoe Basin will open for daily operation for the 2018-19 ski and snowboard season on Friday, Oct. 19, 2018, Lifts will be spinning soon at A-Basin. Photo: Dave Camaramaking A-Basin the first area to open seven days a week. The Black Mountain Express lift will start turning at 9:00 a.m., givi...

First to Open: Wolf Creek Leads the Pack

SAM Magazine—Pagosa Springs, Colo., Oct. 11, 2018—After a storm this week deposited 18 to 20 inches of snow at Wolf Creek, the ski area will open for business at 9 a.m. on Saturday, Oct. 13, making it the first area in North America to open to the public for the season. The resort will open the rental shop, ski school, main lodge and three lift...

Alyeska Resort to be Sold to Pomeroy Lodging

SAM Magazine—Girdwood, Alaska, Oct. 10, 2018—Canadian hospitality company Pomeroy Lodging has entered into a contract to purchase Alyeska Resort, including the 300-room Alyeska Hotel, from John Byrne, who has owned the resort Alyeska Resort entrance. Photo: Bob Hallinen, Anchorage Daily Newsfor 12 years. The transaction is expected to close by ...

Alterra Closes on Crystal Mountain Resort in Washington

SAM Magazine—Denver, Oct. 1, 2018—Alterra Mountain Company has closed on its acquisition of Crystal Mountain in Washington. Details of the transaction were not disclosed. The resort was valued at $40 million when John Kircher bought it from Boyne Resorts in 2017. Crystal is the thirteenth mountain resort in Alterra’s portfolio, all of which ...

Snowbird’s Bonar to Retire, Fields Named President and GM

SAM Magazine—Snowbird, Utah, Oct. 1, 2018—Snowbird is experiencing a changing of the guard. Come Oct. 26, longtime president and CEO Bob Bonar will retire, along with senior vice president and CFO Tom Jones, and director of Future retirees (L to R): Tom Jones, Jerry Giles, Bob Bonar. Photo: Matt Crawleyvillage operations Jerry Giles. Current ge...