July 2024
July 2024

FEATURED STORY
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10 Under 30
This class of 20-somethings is sure to impress with their problem-solving prowess, bright ideas, team-building skills, and passion for the industry. A self-proclaimed “lift nerd.” A calm-as-a-cucumber-in-a-crisis assistant patrol director. A “gifted clinic leader.” A viral content creator. Lifelong skiers and riders, and snowsports industry newbies. Undaunted problem solvers. Passionate leaders with big potential. This is the “10 Under 30” class of 2024. They come from as far south as Tennessee and as far north as Alberta. Some have racked up nearly a decade in the industry, while others are crushing it in their first gig out of school. All of them have made an impact on the...

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This class of 20-somethings is sure to impress with their problem-solving prowess, bright ideas, team-building skills, and passion for the industry.

Across North America, a variety of impactful—and, in several cases, difficult—projects got underway before the start of summer.

The market is growing for all-weather “snowmaking boxes” as the technology continues to become more refined.

Dive into the creative (and sometimes challenging) world of ski area ancillary activities.


Smart project design can create serious short-term and long-term savings even as construction costs remain high.

As connectivity plays an increasingly important role in resort operations, here’s what to know about improving your communications infrastructure.

Resorts look to weddings, mountain biking, and more to bolster summer operations, a small but growing piece of the revenue pie.

Guest experience is the latest battleground for ski area market share. Here’s how to determine and measure what matters most to your guests.

The Spy asks resort chatbots, “Do you have ticks? How do I avoid them?” The chatbots struggle to respond.

A host of new technology, equipment, and goods aimed at helping operators optimize business and operations.

An interview with new NSAA board chairman Chip Seamans; global perspectives from the Mountain Planet expo, and more.